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Title: sharonfwellssbcglobal.net

1
Growing Your Membership

Telephone Pioneers of America
Annual Conference
Tampa, Florida
November 2004
Sharon Wells, Facilitator

2
Growing Membership -- The three Rs

Recruiting
Retaining
Recognizing

3
RECRUITING New Members will bring

Enthusiasm and fresh ideas
Guests who are potential members
Younger members to ensure future of the club
Change to the make-up of the group
All clubs need new members

4
WHERE to look for new members

Spouses
Present members
Ex-members
Referrals
Club events
Guests
Employees

5
HOW to Get New Members

Develop membership committee/vice president of
membership
Tell your existing membership you need members
Turn perennial guests into members
Develop brochures on why/how to join
Develop a mission statement for your club
Publicize the benefits of club membership
Give Web site on all publications
Recruit for club needs e.g., newsletter editor

6
A Membership Committee

Sets clear numerical goals for recruiting/retentio
n.
Prepares a budget for getting members
Holds reception for new members
Distributes membership interest surveys
Monitors status of prospective members
Maintains membership records
Has membership committee meetings!
Is aware of membership trends
Celebrates its successes

7
A Membership Committee

Surveys members and gets
E-mail Address
Work phone number
Birthday (Do you really need the year they were
born?)
Other clubs they belong to
Members of the club they know personally
Spouses interests
Hobbies
Why they want to join TPA
Events members would like to sponsor/help with
Discovers what spouses like to do to help

8
On membership

Challenge every member to recruit one new member
for every year they have been a TPA member
Success in growing membership is being Low-tech,
High touch

9
RETAINING Members

Be proactive
Members renew because of the good feelings they
get in belonging
Show members how TPA is unique
On-going members participate in Club achievements
Use permanent name tags for members
Use special tags for new members
Use the logo as much as possible

10
RETAINING Members (cont.)

Exceed your memberships expectations
Know your members know their talents
Identify the people persons, the planners, the
doers, the organizers, the leaders/followers
Match members with their skills
Empower members when assigned a task
Use voice mail, fax, email
Make them feel good about their assignment and
themselves when they do it.
If the experience is satisfying and rewarding,
the members will want to continue and
participate!
Every member participates in the clubs success.

11
RETAINING Members (CONT.)

Survey your members at end of year
How were you able to contribute to the clubs
success this past year?
Which events did you like the most? Least?
Did you receive value for your membership time?
How so?
What type of future events would you like?
What types of locations do you prefer?
How many events would you like to have next year?

12
RETAINING Members (cont.)

Involve your members
Officers should NOT do everything
Dont deprive members the reward of learning
Encourage all members to do what they do best
Get new members to the first three events
Use different people on committees/events
Plan events/committees at beginning of year
Give assignments to spouses

13
RETAINING Members

A dissatisfied member is the ultimate
consultant
Do an exit interview!

14
Giving MembersRECOGNITION

At each event certificates of appreciation
Honor hours of volunteering/years of service
Maximum use of medals on name tags
Give a medal of excellence for each event
Award special titles as appropriate
Use members names in print
Let members attend conventions on behalf of the
club

15
Giving MemberRECOGNITION

Enlist members to train new members
Show that you care about each member know their
name!
Send short notes to absent members and tell them
they were missed
Do personal contact if a member misses three
events in a row.

16
Giving RECOGNITION

Birthday cards (e-cards?)
Free Lunch
Flyers in elevators at the office calling
attention to club/membership/achievements. Add
pictures.
Picture board in the lunch room of members
volunteering
Hang all awards on the walls
Post pictures of members volunteering on bulletin
boards
Make and display albums of awards and newspaper
articles
Post quotations about how great members and
volunteers are
Compliment volunteers constantly and thank them
constantly
Bring back favors collected from conferences
Have longevity pins to wear on name tags
Have pins on name tags for recruiting new members
Send personal thank-you notes during volunteer
week
Calculate money saved by volunteers (hours x
minimum wage)

17
Giving RECOGNITION

Nominate a member for every external award that
comes along
local, state, national.
Take time to listen to them constantly
Be interested enough to ask pertinent questions
Celebrate arrival of new grandchildren
Post a list of birthdays for the month in the
newsletter/office
Thank individuals specifically for a specific job
well done
In front of the volunteer, tell others how much
you appreciate what the volunteer does be
specific
Write a letter to the volunteers supervisor
Subscribe to this motto If it is great, you did
it If it is OK, we did it If it is bad, I did
it.
Celebrate successes always!

18
Giving RECOGNITION

Give gift certificates from Baskin-Robbins
McDonalds
Print a certificate and tape it around a giant
Hershey Bar
Thank the volunteer by name in a public speech
At an event distribute Thanks Volunteers
T-shirts with Sharpies and allow time to sign
each others shirts
Send Valentines (penny elementary school ones
are nostalgic)
Praise the volunteer to his or her spouse and
children
On a 3x5 card Without you, wed be in a real
Crunch (attach a mini Crunch bar)
Have a timecard for the volunteers to sign
in/sign out
Keep good volunteer records
Have a We Have Great Volunteers pizza party

19
Giving RECOGNITION

Put up a bulletin board and post photos of your
smiling volunteers. Attach a folder containing
application forms.
Give incentives to volunteers who recruit other
volunteers
Put names and pictures in Newspaper/Newsletter
articles
Have a Chocolate/Ice Cream salute to volunteers
Give Candles (You Light Up My Life)
Special parking privileges
Give movie certificates
Publish an Open Letter of Thanks to volunteers in
the newspaper
Name the coffee pot after a volunteer each month
for serving well
Take suggestions seriously
Give credit where credit is due
Brag. But not on yourself.

20
Ways to alienate Volunteers

Take all the credit for yourself
Never take any of the blame
Forget special occasions or other important
considerations
Criticize publicly. And loudly
In any way, make them feel your time is more
precious than theirs
Pretend their opinion matters, but never listen
to what they say
Have an us versus them mindset
Only give out menial tasks, no matter what the
volunteer asked to do and no matter what their
skills are
Keep volunteers in the dark about the
organizations activities and goals
Order. Constantly
Assume.
Ignore.