LAMACOM - PowerPoint PPT Presentation

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LAMACOM

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The need for directions is as ancient as human history. ... 'A Box' (Technology product) that enables driving directions service to cellular user. ... – PowerPoint PPT presentation

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Title: LAMACOM

1
LAMACOM

Business Plan

2
Mission Statement

To be the most intuitive guide
for bringing people to their desired destination.

3
The Need

The need for directions is as ancient as human
history. Past solutions included maps, printed
guides and innocent bystanders.
In the age of global village, one often finds
himself lost in an unfamiliar urban jungle.
Sadly, reliance upon these solutions often ends
up in a family crisis.

4
The Solution Lamacom

where do you want to go?
St. John hospital.
Turn right at the next crossroad
..
Now turn left to 35 St.

5
The Product
A Box (Technology product) that enables driving
directions service to cellular user.
Cellular user
Location data , Geographical data
Lamacom
6
Features

Current -
Directions to desired destination
Re-routing in case of wrong turn and high traffic
Locating nearest desired services
Future -
Organized tour
Self improving database

7
Market Summary

Our solution is a part of the cellular location
based services market (LBS).
The Cellular LBS Market contains
entertainment information
traffic reports
maps and directions
targeted advertising
interactive games
asset/vehicle tracking, etc...

8
Market Summary

Number of Location-Services Subscribers
1.26-1.5 Billion subscribers by 2005
(The Yankee Group, The Wall Street Journal)
Cellular LBS Market Size Projections
The conservative projections are 11-20 billion
in 2005-6 (Ovum, Kelsey Group)
Others state up to 81B in 2005.

9
Market Summary

Our market, the Cellular Direction LBS, is only a
portion of the entire LBS market.
But
IDC Most U.S. consumers want LBS with practical
applications. The 3 top priorities are
1. emergency assistance (low volume)
2. navigation services
3. concierge services that help locate businesses

10
Market Summary

Based on the data above
We estimate that the navigation services and
concierge services will be at least 40 of the
Cellular LBS market.
Our projection
By 2005, The Cellular Direction LBS Market is of
4B to 8B annually.

11
Opportunities

To stay competitive, cellular carriers look for
new compelling practical services to
Attract customers
Increase airtime subscription fees
Market depression disappointment from Hi-Tech
adoption rate, sent them looking for risk free
projects with clear revenue stream.
IDC LBS - opportunity for new
revenue- generators
Lamacom offers just that

12
Technology
Speech recognition
Cellular network
Geographical Data
Location Data
Our Product
Text to Speech
13
Technology Fusion

Using the location data ,
directions are given according to Current
location through the path
In 100 meters turn right to Sokolov st.
enable re compute the shortest path whenever is
needed (navigation mistakes ,traffic jams)

14
Technology Fusion

Strong binding of the Speech Recognition
algorithm and geographical information will
ensure greater accuracy and thus intuitive
interface
Enable partial input (no state and city).
Match names to closer locations.
Unique differentiating algorithm for locations
with similar names.

15
Technology Fusion

where do you want to go?

Others
Lamacom

Agnon St.
Agno

Speech recognition

Agnon st. No. 55

Geographical Location Data

Agnon st. No. 55 in the north area

16
Technology Details

Communicate with external modules by standard
interfaces ( ESRI , Nuance )
Destination is found by intersection of multiply
data
Location , queries on Geographical database.
Internal data is hold in a Graph Data Structure.
Path is computed by graph algorithms.

17
Pricing Strategy

Revenue sharing agreement with cellular carriers
(5050) on airtime.
Billing by the Cellular Carrier.
Price 10c per minute
(same price as calling your friend)

18
Expenses Projections

Per Year 1 2 3
Databases 1M 2M 3M
RD 1M 1M 1M
Maintenance 0.5M 1M 2M
Overhead 1M 1M 1M
Total 3.5M 5M 7M

19
Income Projections

According to the usage of less attractive
services, the key for calculations are
Cellular users 1M
Adoption rate 3
Service users 30,000
Minutes per year 6M
Revenue per minute 5c
Total Income 300,000
Income per average user 10

20
Income Projections

Years 1 2 3
Cellular users 5M 15M
45M
Adoption rate 3 7
15
Lamacom users 0.15M 1.05M 6.75M
Total Revenue () 1.5M 10.5M 67.5M

21
Our Market Share

Total Market 4B
U.S Market 1B
0ur market share 135M / 1B 13.5

22
Competition

Direct Televigation
A feature in Location Detection products -
Locationet, CellPoint, SignalSoft, webraska,
TruePosition
A feature in Vocal Portals (non-cellular)
BeVocal, TellMe, HeyAnita, VoiceGenie,
myAudioPoint
A feature in Telematics systems InfoMove,
OnStar, ATX
In direct GPS, online maps, printed guides
maps, etc.

23
Competition
24
Threats Weaknesses