GEOG2056 Tourism and the Shrinking World

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GEOG2056 Tourism and the Shrinking World

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Title: GEOG2056 Tourism and the Shrinking World

1
GEOG2056 Tourism and the Shrinking World5
Tourism Guests and Hosts

Lecture Objectives
understand concepts of guests and hosts in
tourism study
different needs of business and leisure guests
analyse pattern of guest motivations, needs, and
expectations (MNEs) as well as the associated
family life stages
discuss host and guest relationship
social and cultural impacts of tourism on a
tourist destination

References Your textbook (2006) Chapter 2 pp.
54-59 Smith, V. L. Brent, M. (2001) Hosts and
Guests Revisited Introduction
2
Understand concepts of guests and hosts in
tourism study
3
What are tourism Guests?

They are outside visitors
come to be entertained by the people, community,
or region
are as diverse as humankind
the two largest groups are
business guests
leisure guests

4
What is Business travel?

Business travel
is generally non-discretionary
two main reasons for business travel are
meetings and conventions
Business guests
have few choices in deciding
where, when, how, and how long to travel
constitute nearly 35 of all airline seats and
are usually members of one or more frequent flier
programs

5
What are 5 segments to business travel market?

Frequent business travellers
stay in the hotel often
are offered specialized service
instant check-in service
receive special treatment, e.g. their names are
remembered by hotel staff as a token of being
special
Luxury business travellers
desire the best experiences
spend most money
demand the best service attitude

Female business travellers
women are anticipated to make up 50 percent of
the tourism business market in the 21st century
International business travellers
increase fast because of globalisation
request some leisure activities during their
business trips (for the accompanying spouses and
families)
Occupational designations
this classification helps to identify specific
needs of the guest
a showroom or sitting area might be offered to a
salesperson, which is equipped with portable food
service for clients as deals are struck

7
What is Leisure Travel?

Leisure Travel is
discretionary
dependent on discretionary time, discretionary
income, and family life stage
Discretionary time is
time away from work and other obligations, e.g.
vacations
Discretionary income
money one may spend as one pleases
The major difference between business travel and
leisure travel is whether the travel is
DISCRETIONARY

8
Analyse pattern of guest motivations, needs,
expectations (MNEs), and the associated family
life stages
9
Explain Motivation, Needs, Expectations (MNEs)

The motivation for a business traveler is
to conduct business
She/he will need
some form of transportation
a hotel that offers good dining facilities, and
probably, the ability to easily connect a
personal computer or fax machine, and to access
internet services
She/he will expect
the room to be quiet
check-in/check-out to be quick and efficient
the staff to be friendly and aware of her/his
needs
Needs may vary depending on the business

10
MNEs vary at different life stage - where a
person is positioned in his or her life

An important aspect to note is the amount of
discretionary income and time that accompanies
each life stage
11
Social cultural impacts of tourismDiscuss host
and guest relationship
12

Who are Hosts?
persons, communities, or regions who entertain
the visiting guests (tourists)
members of the destination community that the
guests are visiting
What is considered to be Tourism illiteracy of
hosts?
an educational deficiency (negative attitude)
about tourism people can be illiterate in the
sense that they
do not plan for tourism
do not see tourism as a benefit to the
community's economy
do not understand how to use the tourist dollar
for expansion (e.g., a "bed and booze" tax that
would tap tourists rather than locals and would
generate revenue that residents would be able to
use to fund community improvements)
feel that tourists should not intrude on their
way of life