Chinedum Akaniro - PowerPoint PPT Presentation

Title: Chinedum Akaniro


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Mobile Broadband Focus HSPA

• Chinedum Akaniro
• Manager, Customer Solutions

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Mobile BroadbandEverywhere, anytime broadband
access
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Everywhere coverage
This is Mobile Broadband
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Full mobility
This is Mobile Broadband
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High data speeds
This is Mobile Broadband
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Video Show
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Market drivers
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Established end-user behavior
Key success factor for building a mass market
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The Personal Computer goes mobile
A mobile terminal is not always a mobile phone
PC Sales
000

• PC Trends
• Fast growth
• Shifting from householdto personal device
• Mobility is built-in
• PC is a complement tothe mobile phone
• Equally attractive toenterprise and
  consumermarket

Laptop, WE
WE breakpoint
Laptop, US
Desktop, WE
Desktop, US
US breakpoint
Source IDC, 2005
Laptops outsell desktops for first time - June
2005
http//www.usatoday.com/tech/news/2005-06-06-lapto
ps-outsell_x.htm
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Laptops terminal costs are falling
- Subsidies could be used to drive up-take?
N90,000
N90,000
Note 14,1 TFT screen, 2,2 GHz Celeron CPU,
Windows XP, Colour printer, 256 Mbyte RAM,
30Gbyte disk, 24X CD-RW/DVD, Misc SW, 802.11b/g
WiFi card, Ethernet card
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HSPA in the laptopStrong industry commitment for
embedded 3G
Commercially Available 2006
3G Operators Vodafone, Cingular,
T-mobile Terminal and chipset vendors Ericsson,
Option, SierraWireless, Novatel PC
manufactures Dell, HP, FujitsuSiemens, Lenovo
(IBM), Sony
The 3G-laptop is enabling operator subsidies
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Broadband everywherethe starting point and the
potential
Sources Ericsson estimates
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Broadband serving society
Connecting everybody is a top priority!
Mobile Broadband powered by 3G is a key enabler
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Mobile Operator Opportunity
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Capitalize on 3Gfor Mobile Broadband
Anywhere globalcoverage
Telecom gradeservice
Open international standards IMT2000
Economy of scale
A huge un-tapped market can be addressed today
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Revenue structure
Broadband services are high quality revenues

• Mobile Broadband
• Significant share of revenues
• Proven mass market appeal
• Permanent revenue stream
• Simple business model
• Mobility premium available

Advanced markets, Analysys Research 2003
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Capitalize on 3Gfor Mobile Broadband
Leverage existing assets

• Subscriber base
• Network
• Sites, Radio and Core network, Transport Network
• Operation and Maintenance system and staff
• Common Subscriber management systems
• Authentication, Charging, Provisioning..
• Frequency Spectrum

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Why WCDMA/HSPA
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WCDMA/HSPA
- Mobility, Coverage Capacity
on the move, country side or down town, at home
or work
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HSPA will drive mobile broadband - Technology of
choice - 71 HSPA market share 2010
Source Strategy Analytics Mobile Broadband
Subscriptions November 2006
110 HSPA networks already in commercial operation
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Different segments of Broadband Usage
Laptop mobility seekers Broadband performance
everywhere, both indoor and outdoor
Fixed Wireless Broadband Very cost efficient -
ADSL/WiMAX alternative
Enhanced handset services New multimedia services
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WCDMA/HSPAOne network delivers all services

• Mobile telephony
• Video telephony
• Mobile TV
• Richer communication
• Media downloads
• Mobile broadband
• Wireless Broadband to homes and offices
• PSTN

Many revenue sources minimize risk
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Mobile Broadband DownunderWCDMA the solution
for serving an entire continent

• Telstra An incumbent's strategy...
• WCDMA urban and rural
• Nation wide coverage (98 population)
• Broadband to fixed and mobile users
• Voice, video and multimedia communication

One network, one technology, one service offering
Everywhere!
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Challenges
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Mobile broadband terminalsA 3G network is no
longer just a mobile telephony network
Phones PDAs
PC cards
PC Integrated
3G Modems
Unmatchable terminal volumes and economies of
scale
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HSPA devices

• gt250 HSPA capable handsets/devices
• 104 Mobile phones
• 54 PC datacards
• 20 USB modems
• 43 Notebooks
• 29 Wireless Routers
• 3 Media Players
• 1 digital camera
• Multiband Terminals

Source Strategy Analytics Oct 2006
600 Million devices expected to be shipped 2011
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Ericsson pushing new devices
W25
Complete Fixed and Mobile broadband service
offering
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WCDMA handset pricesRapid decline
Price of low-end WCDMA handsets
USD
-12 per quarter
Extrapolation based on Q403-Q106CAGR
Source Qualcomm
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WCDMA/HSPA frequency bandsFour bands, already
deployed
900 MHz
1800 MHz
850 MHz
1900 MHz
2100 MHz
2600 MHz
Flexibility for Coverage and Capacity
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WCDMA Evolution- The Future
2004
2005
2006
2007
2008
2009
MBMS
WCDMA
MIMO 2x2
HSDPA Phase 2
LTE 20 MHz
HSDPA Phase 1
Enhanced UL Phase 1
Enhanced UL Phase 2
14 1.8 50
28 5.8 30
14 5.8 30
3.6 0.384 75
0.384 0.064 150
150 50 10
DL Mbit/s
UL Mbit/s
Latency (ms)
MBMS Multimedia Broadcast Multicast Service
Evolution Leading to LTE
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IMT-2000 Extension Band 2.50-2.69 GHz
The 2x70 MHz IMT-2000 FDD to be harmonized
globally for economy of scale
TDD might enter the centre band (1x 50MHz less
guard band) on a national basis
FDD internal / external pairing might enter the
centre band on a national basis
2.5 GHz
2.69 GHz
2.57 GHz
2.62 GHz
FDD

TDD
The 2.50-2.69 GHz band identified as the IMT-2000
extension band (ITU-R Radio Regulations)
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Why Ericsson
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Ericsson is leading the way
The prime driver in an all-communicating world
Technology leader
Common platforms
Enables Mobile Broadband today
Best in class WCDMA ISP
Superior radio features
Best in class capacity
Future proof products
Complete RBS portfolio
Industry leader in managed services
Market leader in 3G
Support and local presence
3G IOT driver
Market leader in transport technology
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Strong momentum for HSPA
All continents
53 countries
110 commercial launches
51 networks powered by Ericsson
HSPA
Over 500 million subscribers in HSPA enabled
networks
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Conclusion

• HSPA provides true mobile broadband. It is the
  mainstream wireless technology for Broadband data
  connectivity and will dominate the market for
  phones, laptops and wireless to the home access
• 2-4 years TTM advantage
• Global economy of scale, builds on WCDMA
• Simple and cost effective deployment
• True broadband performance proven in commercial
  networks
• Fully mobile
• Spectrum efficiency gives cost advantages
• HSPA Strongest and quickest platform to bridge
  the digital divide
• Capture multiple revenue streams on one network.
  - Strongest business case
• LTE (4G) will be commercial in 2009
• Ensure spectrum availability in the 2.6 GHz band
  is in line with global harmonisation

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