ELEMENTS%20OF%20A%20SAWEN%20FUNDRAISING%20STRATEGY - PowerPoint PPT Presentation

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ELEMENTS%20OF%20A%20SAWEN%20FUNDRAISING%20STRATEGY

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Title: ELEMENTS%20OF%20A%20SAWEN%20FUNDRAISING%20STRATEGY


1
ELEMENTS OF A SAWENFUNDRAISING STRATEGY
2
  1. DETERMINE FUNDRAISING NEEDS
  2. IDENTIFY FUNDRAISING SOURCES
  3. DEVELOP FUNDRAISING TOOLS
  4. DEVELOP PROJECT PROPOSALS
  5. IDENTIFY FUNDRAISING ACTIVITIES
  6. DEVELOP FUNDRAISING CALENDAR

3
  • FUNDRAISING NEEDS
  • SECRETARIAT OPERATIONAL COSTS
  • Salaries, rent, utilities, office running
    expenses, travel
  • CORE SECRETARIAT ACTIVITIES (Core funding)
  • Coordination, information collation,
    communications,
  • Etc. (see Work Programme)
  • PROJECT COSTS (Restricted funding)
  • (see Work Programme)

4
(No Transcript)
5
  • FUNDRAISING SOURCES
  • DONORS
  • Aid agencies, governments, inter-governmental
  • organisations, non-governmental organisations,
  • Foundations, private sector, public (?)
  • MEMBER STATE CONTRIBUTIONS
  • Subscriptions, Trust Fund, in-kind contributions
  • SERVICES
  • Workshop fees, reports, consultancies

6
  • FUNDRAISING TOOLS
  • PROJECT PROPOSALS
  • CONCEPT NOTES
  • PROJECT PORTFOLIO
  • DONOR PORTFOLIOS
  • ORGANISATIONAL BROCHURE
  • ISSUE-BASED BROCHURES (e.g. Illegal wildlife
  • Trade in South Asia)
  • PROJECT LEAFLETS
  • LETTERS FROM THE SECRETARY-GENERAL

7
  • FUNDRAISING ACTIVITIES
  • INDIVIDUAL DONOR MEETINGS VISITS
  • DONOR ROUNDTABLES
  • INTER-GOVERNMENTAL MEETINGS
  • WILDLIFE-RELATED CONFERENCES
  • WORKSHOPS OTHER MEETINGS
  • SAWEN MEETINGS EVENTS
  • SAWEN SPECIAL EVENTS (e.g. organise a
  • Conference on Illegal Wildlife Trade in South
  • Asia or launch a mini-report on Illegal Wildlife
  • Trade in South Asia
  • FUNDRAISING CALENDAR
  • MEDIA PRESS RELEASES EVENTS
  • FUNDRAISING CAMPAIGNS?

8
  • DONOR ROUNDTABLE
  • DETERMINE GOAL AND OBJECTIVES
  • Create greater awareness and support for SAWEN
  • objectives and work
  • Highlight importance of SAWEN plans, projects and
  • activities
  • Seek donor input and suggestions in order to
    understand
  • donor needs and motivations
  • Demonstrate member State support and commitments
  • to SAWEN
  • Highlight existing support and commitments by
    donors,
  • Non-SAWEN governments, IGOs, NGOs and other
  • stakeholders

9
  • DONOR ROUNDTABLE
  • INVITEES
  • Existing donors
  • Potential donors
  • Relevant inter-governmental organisations
  • NGO partners
  • Member State representatives
  • Media

10
  • DONOR ROUNDTABLE
  • POSSIBLE AGENDA
  • The significance of South Asias biodiversity
  • resources
  • Threats of illegal trade
  • SAWEN background history and objectives
  • Member state presentations on the importance
  • of SAWEN
  • Partnerships Presentations by SAWEN partners
  • SAWEN successes and achievements
  • SAWEN work programme 2011
  • SAWEN future plans and vision

11
  • DONOR ROUNDTABLE
  • POSSIBLE TIMING
  • Relevant regional meetings (e.g. March
  • Tiger Conference side event)
  • Relevant international events (e.g. August
  • CITES Standing Committee side event)
  • Official opening of Secretariat office
  • Other international dates (e.g. International
  • Year of Forests, UN Days)
  • Special SAWEN event e.g. organise a Conference
  • on Illegal Wildlife Trade in South Asia or
    launch a
  • mini-report on Illegal Wildlife Trade in South
    Asia

12
  • COMUNICATIONS
  • DETERMINE COMMUNICATIONS NEEDS
  • IDENTIFY TARGET AUDIENCES
  • DEVELOP COMMUNICATIONS TOOLS
  • IDENTIFY COMMUNICATIONS ACTIVITIES
  • DEVELOP COMMUNICATIONS CALENDAR

13
  • COMMUNICATIONS NEEDS
  • Internal Member State communications
  • Donor communications
  • Partner communications
  • Communications with IGOs
  • Communications with NGOs
  • Media communications
  • Public awareness

14
  • COMMUNICATIONS TOOLS
  • MEMBER NOTIFICATIONS (Internal)
  • PROJECT LEAFLETS (Donors, IGOs, NGOs)
  • PRESS RELEASES (Media)
  • TECHNICAL REPORTS (Donors, IGOs,
  • NGOs, Media)
  • ORGANISATIONAL BROCHURE (All)
  • ISSUE-BASED BROCHURES (e.g. Illegal wildlife
  • Trade in South Asia) (All)
  • WEBSITE (All)
  • POSTERS (All)
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