ELEMENTS%20OF%20A%20SAWEN%20FUNDRAISING%20STRATEGY

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ELEMENTS OF A SAWENFUNDRAISING STRATEGY
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1. DETERMINE FUNDRAISING NEEDS
2. IDENTIFY FUNDRAISING SOURCES
3. DEVELOP FUNDRAISING TOOLS
4. DEVELOP PROJECT PROPOSALS
5. IDENTIFY FUNDRAISING ACTIVITIES
6. DEVELOP FUNDRAISING CALENDAR

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• FUNDRAISING NEEDS
• SECRETARIAT OPERATIONAL COSTS
• Salaries, rent, utilities, office running
  expenses, travel
• CORE SECRETARIAT ACTIVITIES (Core funding)
• Coordination, information collation,
  communications,
• Etc. (see Work Programme)
• PROJECT COSTS (Restricted funding)
• (see Work Programme)

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• FUNDRAISING SOURCES
• DONORS
• Aid agencies, governments, inter-governmental
• organisations, non-governmental organisations,
• Foundations, private sector, public (?)
• MEMBER STATE CONTRIBUTIONS
• Subscriptions, Trust Fund, in-kind contributions
• SERVICES
• Workshop fees, reports, consultancies

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• FUNDRAISING TOOLS
• PROJECT PROPOSALS
• CONCEPT NOTES
• PROJECT PORTFOLIO
• DONOR PORTFOLIOS
• ORGANISATIONAL BROCHURE
• ISSUE-BASED BROCHURES (e.g. Illegal wildlife
• Trade in South Asia)
• PROJECT LEAFLETS
• LETTERS FROM THE SECRETARY-GENERAL

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• FUNDRAISING ACTIVITIES
• INDIVIDUAL DONOR MEETINGS VISITS
• DONOR ROUNDTABLES
• INTER-GOVERNMENTAL MEETINGS
• WILDLIFE-RELATED CONFERENCES
• WORKSHOPS OTHER MEETINGS
• SAWEN MEETINGS EVENTS
• SAWEN SPECIAL EVENTS (e.g. organise a
• Conference on Illegal Wildlife Trade in South
• Asia or launch a mini-report on Illegal Wildlife
  
• Trade in South Asia
• FUNDRAISING CALENDAR
• MEDIA PRESS RELEASES EVENTS
• FUNDRAISING CAMPAIGNS?

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• DONOR ROUNDTABLE
• DETERMINE GOAL AND OBJECTIVES
• Create greater awareness and support for SAWEN
• objectives and work
• Highlight importance of SAWEN plans, projects and
  
• activities
• Seek donor input and suggestions in order to
  understand
• donor needs and motivations
• Demonstrate member State support and commitments
• to SAWEN
• Highlight existing support and commitments by
  donors,
• Non-SAWEN governments, IGOs, NGOs and other
• stakeholders

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• DONOR ROUNDTABLE
• INVITEES
• Existing donors
• Potential donors
• Relevant inter-governmental organisations
• NGO partners
• Member State representatives
• Media

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• DONOR ROUNDTABLE
• POSSIBLE AGENDA
• The significance of South Asias biodiversity
• resources
• Threats of illegal trade
• SAWEN background history and objectives
• Member state presentations on the importance
• of SAWEN
• Partnerships Presentations by SAWEN partners
• SAWEN successes and achievements
• SAWEN work programme 2011
• SAWEN future plans and vision

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• DONOR ROUNDTABLE
• POSSIBLE TIMING
• Relevant regional meetings (e.g. March
• Tiger Conference side event)
• Relevant international events (e.g. August
• CITES Standing Committee side event)
• Official opening of Secretariat office
• Other international dates (e.g. International
• Year of Forests, UN Days)
• Special SAWEN event e.g. organise a Conference
• on Illegal Wildlife Trade in South Asia or
  launch a
• mini-report on Illegal Wildlife Trade in South
  Asia

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• COMUNICATIONS
• DETERMINE COMMUNICATIONS NEEDS
• IDENTIFY TARGET AUDIENCES
• DEVELOP COMMUNICATIONS TOOLS
• IDENTIFY COMMUNICATIONS ACTIVITIES
• DEVELOP COMMUNICATIONS CALENDAR

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• COMMUNICATIONS NEEDS
• Internal Member State communications
• Donor communications
• Partner communications
• Communications with IGOs
• Communications with NGOs
• Media communications
• Public awareness

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• COMMUNICATIONS TOOLS
• MEMBER NOTIFICATIONS (Internal)
• PROJECT LEAFLETS (Donors, IGOs, NGOs)
• PRESS RELEASES (Media)
• TECHNICAL REPORTS (Donors, IGOs,
• NGOs, Media)
• ORGANISATIONAL BROCHURE (All)
• ISSUE-BASED BROCHURES (e.g. Illegal wildlife
• Trade in South Asia) (All)
• WEBSITE (All)
• POSTERS (All)