Telstra

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Telstra

• Presented by
• Goh Suet Kee
• Tan Hooi Hoon
• Siow Chun Chong
• Wong Yik Siong

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Business Aspect of Telstra

• History
• Established in 1901 by the Postmaster Generals
  Department to manage all domestic phone services.
• In 1982 Telstra became the official
  Telecommunications Corporation for all domestic
  and international telephone services.
• Trading international since 1993.
• Currently Telstra operates in over 19 countries
  worldwide.

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• Competitors
• Unwired Australia
• Singtel Optus

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• Financial Situation
• Telstra reported revenue growth of 6.3 in
  mobiles for the first quarter of its 2003-04
  year.
• In 2002-03, revenue from mobiles grew only 4
  after an ill-fated and short-lived attempt to
  reduce handset subsidies.
• 2 ways to obtain finance issue of share sales
  asset.

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• Marketing strategies
• No specific brand name, which is used, all over
  the world. The brands used vary from country to
  country.
• Organizational structure is divided into 4
  strategic business units Telstra Retail, Telstra
  On Air and Telstra Country Wide, Telstra
  Wholesale, Telstra International and
  Infrastructure Services.
• Takes a decentralized approach to staffing in all
  countries of operation

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Technology aspect of Telstra
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Some major Products and services

• Internet Mobile
  Broadband Personal
• ISDN Business
• Dial Up

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Detailed Functions Of Featured Products And
Services

• Broadband
• ADSL plans
• System uses digital signal processing and
  algorithms to squeeze massive amounts of
  information through twisted-pair telephone lines
• Data stream delivered in the 20kHz to 2.2MHz
  frequency spectrum
• Phone and fax information is in the 0kHz to 4kHz
  spectrum

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ADSL monthly fees
       
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• ADSL Home Wireless Plans
• Can connect one or more computers to a high speed
  Internet service with or without wires
• Lets us share one Internet connection between
  several computers, wirelessly, within home or
  office
• Allows 2 or more computers communicate with each
  other and share the same Internet connection

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• ADSL Home Wireless Plans system
• requirements
• Windows 2000, XP
• Spare USB and Ethernet port
• IBM Compatible PC
• Pentium II processor
• 128MB Ram
• 150MB hard disk space
• Internet Explorer 5

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• ADSL Home Wireless monthly fees

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• Cable plans
• Can deliver huge amounts of Internet data to home
  very quickly than ever could over the fine copper
  wire that carry normal phone and dial-up Internet
  services
• Have a massive bandwidth capacity

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Cable monthly fees
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• Satellite plans
• Does not have to be dependant on land-based phone
  lines or cables
• Use the enormous bandwidth and geographical
  coverage of orbiting satellites
• Satellites have plenty of available bandwidth,
  can transfer large amounts of data very quickly

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• two options choose
• 1-Way Satellite Service
• users are a home or small business users
• deliver a cost-effective and high-speed Internet
  service
• 2-Way Satellite Service
• professional or specialist Internet user
• provide high speed uploads and downloads

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1-Way Satellite monthly fees
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• 2-Way Satellite monthly fees

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ISDN

• Speeds of up to 128kbps
• it is faster than a standard dial-up Internet
  connection but it still uses existing phone line
• low cost solution

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• ISDN system requirements

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ISDN monthly fees
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Business

• Telstra Mobil SMS Directory Search
• Access to the details of members in an
  organization simply by sending an SMS.
• companys contact directory includes phone,
  mobile, fixed and fax numbers, as well as email
  addresses.

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• Flexible, secure and easy to update
• all updates are done via a convenient
  and secure
• Internet administration interface
  accessible.
• access can be controlled, it must an
  exact match.
• A cost effective and resource efficient solution,
  costs are only charged for the SMS messages sent
  to and received from SMS Directory Search.

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• MessageBank Premium
• multi-featured answering service for mobile
  phone
• Call Back - call the person who left the
  message by
• pressing a specific
  button.
• Personal Receptionist - callers can
  leave a voice message or be
  transferred to an operator.
• Reminders - record reminder messages
  for important dates or appointments.

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• 2 MessageBank option

Option Features User
Standard Call Back Stores up to 20 five minute messages All Telstra Mobile customers Telstra Pre-Paid mobile customers
Premium Call Back Personal Receptionist Reminders Stores up to 60 five minute messages Reply to messages or send voice messages to groups of people All Business Telstra Mobile customers
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• Telstra Mobil Online SMS Business
• Seriously easy SMS Messaging for business
• quickly and easily reach multiple team
  members and
• customers simultaneously.
• Reach many people in less time, with less effort
• communicating directly with one or many
  people is easy
• and inexpensive. Message is sent across
  all networks
• and reached thousand of people.

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• Controlled Costs
• User can control over the usage of Online
  SMS
• Business.
• Messages are charged to company's Online
  SMS
• Business account.
• Easily integrates with users way of doing
  business
• Full address book functionality to keep
  users vital
• contact information.
• The ability to mass upload of mobile phone
  numbers
• for easy mass-message delivery.

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• Enhanced effectiveness through more useful
  features
• Complete Mail Merge - great for customized
  personalized
• 
  messages.
• Message templates - make the messaging
  more efficient by
• 
  creating templates for messages that
  send frequently.
• Create recurring, scheduled delayed
  messages
• Email SMS New Feature
• send an SMS message to a mobile phone
  directly from
• popular email applications and forward
  email from inbox to
• mobile.

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• Telstra Mobile EFTPOS
• perfect mobile payment system for businesses
• A secure and direct way to be paid almost
  wherever you are
• Offer an alternative to cash on delivery
• Reduce administration time and the need for cash
  handling security
• A secure connection to users own bank's payment
  processing system

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• How to use?
• Telstra Mobile GSM service with SIM card
• merchant agreement with users bank
• 2 types of Mobile EFTPOS units

Ingenico Keycorp
EFTPOS and mobile phone in 1 used for mobile and fixed line EFTPOS voice calls Keycorp K78 terminal (cradle) separate mobile phone required must be a compatible Ericsson mobile (Ericsson T39 and T65)

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• Future projection of Telstra
• Assimilating new and evolving technology into its
  contact centers.
• Enhance its inbound services, with new functions
  and products being continuously added.
• Trailing and refining internet-based solutions
  developing data capture processes, and are
  creating the Virtual Contact Center.
• Developed Launceston Broadband Project- Telsra
  Commonwealth Government.

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The EndThank YOU !!!