Strategic Enrollment Management Plan

1
Division of Enrollment Services

• Strategic Enrollment Management Plan
• Enrollment Period
• 2009 to 2013

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The Strategic Enrollment Management Plan
presented here represents the planning results of
campus-wide communications. The plan is
presented in the form of a PowerPoint
presentation to represent its dynamic and fluid
process. Every effort was made to avoid creating
a plan that would be simply prepared, written,
and placed on a shelf to collect dust. The plan
was prepared as a PowerPoint presentation to
represent its changing nature as new assessments
are examined and responses to the environment
necessitate changes to the plan. Many sections
of the plan can be separated apart from the full
document for presentation purposes.The SEM plan
is comprised of eight sections. Section I
Vision, Mission, and Core Values Section II
Institutional Enrollment Management Goals and
projections Section III Environmental Scan
Summary Section IV Enrollment
Conditions Section V USNEWS National Data
Comparisons Section VI Pennsylvania
Demographics Section VII Historical and Current
Enrollment Status Section VIII Seven Year
Enrollment Patterns Section IX Recruitment
Initiatives Section X Enrollment Services
Divisional Goal Statements, Activities and
Services, and Assessments
The SEM plan is located on the I drive for
reference and review

(Enrollment
Services/2008-2012 Strategic Enrollment
Management Plan).
The Evolving Process of Strategic Enrollment
Management (SEM) at SRU
Enrollment Management by Design Slippery Rock
University of Pennsylvania

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Section I Vision, Mission, Core Values

• Enrollment Services
• Vision
• Mission
• Core Values

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Enrollment Services Vision Statement

• The following is the vision statement for
  Slippery Rock University. The vision statement
  for the university is used as a foundation for
  the development of Enrollment Services vision
  statement.
• Institutional Vision Statement
• Slippery Rock University will excel as a
• caring community of lifelong learners connecting
  to the world.
• Enrollment Services Vision Statement
• The Division of Enrollment Services will strive
  to operate interdependently with others, sharing
  information of value to the institution as a
  whole, and working with our colleagues to achieve
  a cohesive, supportive, network for students from
  the time of their
  first
  inquiry through graduation and beyond.
• Each member of the Enrollment Services team will
  strive to work creatively, enthusiastically, and
  diligently to attain market prominence, achieve
  optimal enrollments through progressive
  recruitment and retention efforts, support the
  vision and the academic mission of the
  University, and enhance student learning and
  success.
• Team-initiated division and university-wide
  programming efforts and information management
  are vital to the achievement of these goals.
  Through shared learning experiences and a genuine
  commitment to teamwork, the Division of
  Enrollment Services will exert a positive
  influence to optimize the match between potential
  learners and the values, vision, and competencies
  of Slippery Rock University.

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Slippery Rock Universitys Strategies for
Enrollment Management Integrates the Goals of the
Institutional Action Plan and the State System of
Higher Education Strategic Plan

• To realize the Pennsylvania State System of
  Higher Educations vision as an accountable,
  collaborative, and increasingly integrated
  network of 14 universities focused on learning,
  the strategies employed by the Enrollment
  Services division at Slippery Rock University
  directly support both institutional and State
  System goals.
• The recruitment and retention initiatives
  directly support the Universitys Performance and
  Outcomes Plan to enhance excellence through
  improving student learning and success.
• Similarly, in accordance with the universitys
  strategic action plan, the recruitment and
• retention initiatives identify, promote and
  assess those experiences, programs, services,
• and best practices which result in excellent
  learning by students, faculty, staff,
• administrators and other constituents.
• Further, in accordance with the Board of
  Governors Goals for the State System of Higher
  Education, the primary strategies employed to
  improve student learning work toward addressing
  the need to improve recruitment strategies, first
  year retention and graduation rates.
• Finally, the recruitment and retention
  initiatives support the State System of Higher
  Educations strategic plan, Leading the Way
  focusing on three primary themes
• 1) learning, 2) collaboration and integration,
  and
• 3) accountability in an effort to enhance
  student success.

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Slippery Rock University and Our Students

• Slippery Rock University (SRU) is one of the 14
  State System of Higher Education institutions in
  the Commonwealth of Pennsylvania. Located in
  the rolling hills of western Pennsylvania, SRU is
  a public comprehensive institution with a current
  undergraduate and graduate enrollment of over
  8,458 students.
• The institution is comprised of four academic
  colleges Education Health, Environment, and
  Science Business, Information, and Social
  Sciences and Humanities, Fine and Performing
  Arts.
• The Enrollment Services Division is comprised of
  the following offices/units Admissions,
  Graduate Admissions, Financial Aid, Career
  Services, Academic Records Summer School,
  Orientation and First Year Studies (FYRST) which
  includes Retention Services, Services for
  Students with Disabilities, the Department of
  Academic Services (coordinates orientation, first
  year advisement, learning communities, first year
  seminar, tutoring, supplemental instruction,
  college success workshops, developmental math,
  and several academic support programs for
  students at risk, including readmitted students
  and students on academic probation (ACT 101 and
  Special Student Services Program). The
  Enrollment Services Division has an on-going
  collaborative relationship with the Divisions of
  Student Life, Continuing Education and Lifelong
  Learning as well as the Offices of Alumni
  Affairs, Athletics, International Initiatives,
  and the Honors Program.

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Enrollment Services Mission Statement

• Enrollment Services mission is to use a
  systematic set of activities and programming
  efforts to coordinate student recruitment and
  retention enrollment management initiatives for
  Slippery Rock University.
• These activities include providing consistent
  and clear articulation of the institutions
  vision and mission, strategic recruitment
  approaches, comprehensive financial aid
  counseling, and comprehensive first year
  transition experiences which promote student
  learning and success and are responsive to
  student interests and needs.
• Professional development opportunities for staff
  and faculty are also included.

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Enrollment Services Core Values

• The core values of the Enrollment Services
  Division provide the conceptual underpinnings for
  our day-to-day operations as well as our
  interactions with people. Our core values are as
  follows
•  
• Put STUDENTS first. This philosophy means that
  whenever possible, decisions will be made and
  actions taken that are in the best interest of
  students and what matters most in achieving
  student success and learning in the context of a
  higher institutional environment. Student
  learning and success will drive policies,
  practices, system procedures and the messages of
  each communication. We will strive in our
  programming and services to consider what
  matters most in achieving student learning and
  success.
•  
• Put all levels of staff next. Students will never
  be first if all levels of our staff are not
  closely behind. Each university staff member
  needs to be valued for the diverse contributions
  they make to Enrollment Services, Slippery Rock
  University, and especially in the lives of our
  students.
•  
• Under promise and always strive to OVER-deliver.
  We should look for every opportunity to EXCEED
  the expectations of those we serve, always
  striving to deliver more than we promise. It is
  important for us to be certain that we are
  delivering what we promise. Quantitative and
  qualitative assessments will lead us to improve
  our efforts.
•  
• Have a purpose for everything we do and execute
  well. Clearly define the purpose of everything we
  undertake as well as the desired outcome. Assess
  and measure the effectiveness of all initiatives
  and eliminate, refine, or replace less effective
  strategies. Do only those things that we can do
  at an exemplary level of quality.
•