How to Create Interesting Advertisements

1
How to Create Interesting Advertisements

• Introduction
• Task
• Process
• Evaluation
• Conclusion
• Standards
• Resources
• Teacher Page

Webquest for 9-12 Art Students Designed By
Nicole Myers nmyers_at_bgcs.k12.oh.us EDTL 680
Creating WebQuests for the K-12 Classroom
Summer 2008
2
Introduction

• Advertisements are everywhere! Each day we are
  bombarded with advertisements on billboards, in
  newspapers and magazines, on our televisions and
  computers, in the movie theater and even on
  public transportation. So how do you use
  components of design to create something so
  interesting that it wont end up in the trash
  with the other junk mail?
• In this activity you will work in teams, present
  your information to the class and individually
  create an interesting and original advertisement.
  When you are finished with this activity you
  will
• 1. know the art elements and principles and
  their definitions.
• 2. critique other print advertisements and
  pick out successful and weak ads.
• 3. create an interesting and original poster
  design for the Black Swamp Arts
• Festival.

3
Task

• Each September the Black Swamp Arts Festival
  (BSAF) hits the streets of downtown Bowling
  Green. This festival is fun for all ages and a
  great place to buy original artwork, create art,
  listen to music and eat fantastic food. Every
  year the BSAF committee searches for an
  interesting and original poster design to
  advertise the festival. The design is used on
  the BSAF Website, on t-shirts and in other print
  advertisements. This year the committee is
  asking YOU to create an original advertisement
  for the 2009 festival. The deadline for all
  submissions is December 31, 2008.
• During this lesson, you will take on the role of
  the Advertiser. As you work in small groups, you
  will explore the components of design and what
  makes a successful advertisement. At the
  completion of this assignment, you will put your
  creativity to the test and create an original
• poster design for the Black Swamp Arts Committee.
  We will
• hold a contest to select the top three designs to
  submit to
• the committee. Will your design be one of them?

4
Process

• In your group examine the elements and principles
  assigned to your group. Individually, peruse the
  following Websites to come up with a definition
  for each word. Do not copy the definition
  directly, instead look at more than one Website
  and create your own definition. Re-group with
  your team and collectively write a definition for
  each term.

http//www.msdsteuben.k12.in.us/jrider/elements_an
d_principles_of_art.htm http//www.goshen.edu/art/
ed/Compose.htmelements http//www.artsconnected.o
rg/toolkit/encyclopedia.html http//www.jiskha.com
/art/visual_arts/ped.html http//www.johnlovett.co
m/test.htm
5
Process Part 2

• Group 5 Typography is also an important part
  of advertising. Using the various Websites
  below, answer the following questions about text.
  Like the other groups work individually first
  and collectively decide as a group on your
  answers.
• What is the difference between serif and sans
  serif?
• How many fonts should you use within an
  advertisement? Why?
• What does hierarchy refer to? What are some ways
  in which you can enhance text?
• What is the rule for typing vertically?
• http//www.webdesignref.com/examples/textex.htm
• http//www.writedesignonline.com/resources/design/
  rules/type.html
• http//typophile.com/files/typography_rules.pdf
• http//www.papress.com/thinkingwithtype/text/stack
  ed_type.htm
• Now find a visual example that reflects each of
  your groups terms. Look at these Websites to
  find examples. Group 5 find visuals that
  demonstrate each of the four typography concepts.
  You might be able to create your own with
  Microsoft Word. Each group will present the
  definitions/rules and a visual example of each to
  the class.
• http//www.artsconnected.org/toolkit/explore.cfm
• http//cbio.mskcc.org/bader/artists/mondrian/mond
  rian.html

6
Process Part 3

• As the role of the designer you need to know if
  a design works well or not. To do this you need
  to learn how to critique art. Click on the how
  to critique art Website. This will give you an
  overview of the steps description, analysis,
  interpretation and judgment.
• Once you have finished viewing the Website,
  individually look at the critique worksheet to
  determine which of the following examples you
  consider the STRONGEST and which one you consider
  the WEAKEST. Separately look at the visual
  examples document .
• Meet with your group and collectively choose the
  STRONGEST and WEAKEST examples making sure you
  have answered the questions on the critique
  sheet. You will present your decisions and give
  and explanation to the class. See presentation
  rubric.
• Continuing to play the role of the designer, use
  the information you learned in class to create an
  interesting poster advertisement for the 2009
  Black Swamp Arts Fest. To plan your layout,
  complete the sketchbook assignment . The
  assignment is listed on the Black Swamp handout .
  Check this sheet for requirements and the rubric
  for grade stipulations.
• Projects will be completed using Adobe
  Photoshop. Again use the Black Swamp handout for
  requirements and look at the rubric for
  evaluation information.

7
Evaluation

• Group work and presentations, poster sketchbook
  assignment and final poster design in Photoshop
  will all be graded using the various rubrics.
  Each rubric is organized into categories and each
  category has several questions for the designer.
  Use these rubrics as a guide to see how you will
  be graded. To see each rubric, click on the
  following assignments
• Presentations
• Each person in the group will fill out a
  separate rubric.
• Your answers will be included in the grade.
• Sketchbook
• Poster Design

8
Conclusion

• Congratulations!
• You have completed the quest of creating an
  advertisement. You have used your knowledge of
  the art elements and principles and critiquing
  steps to create an original poster advertisement.
  Designs for the 2009 Black Swamp Arts Festival
  will be voted on by your peers. The top three
  designs will be sent to the BSAF committee to
  decide the winning design.

9
Standards
Creative Expression and Communication Students
create artworks that demonstrate understanding of
materials, processes, tools, media, techniques
and available technology. They understand how to
use art elements, principles and images to
communicate their ideas in a variety of visual
forms. Benchmark A Demonstrate mastery of
materials, concepts and personal concentration
when creating original artworks. 1.
Integrate the elements of art and principles of
design using a variety of media to solve
specific visual art problems and to convey
meaning. Benchmark B Create expressive
artworks that demonstrate a sense of purpose and
understanding of the relationship among form,
materials, techniques and subject matter. 2. Use
available technology (e.g., digital imagery,
video and computer graphics) as a tool to
explore art techniques and to express
ideas. Analyzing and Responding Students
identify and discriminate themes, media, subject
matter and formal technical and expressive
aspects in works of art. They understand and use
the vocabulary of art criticism to describe
visual features, analyze relationships and
interpret meanings in works of art. Students make
judgments about the quality of works of art using
the appropriate criteria. Benchmark A Apply
the knowledge and skills of art criticism to
conduct in-depth analyses of works of
art. 1. Analyze the way media, technique,
compositional elements and subject matter work
together to create meaning in selected
artworks. 2. Apply methods of art criticism in
writing and speaking about works of art.
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Resources

• Best Animations. Retrieve June 30, 2008 from the
  Website http//www.bestanimations.com/
• Free Animated Gifs and Free Animations (2007).
  Retrieved July 14, 2008 from the Website
  http//www.amazing-animations.com/
• Huff, Diane. Effective Print Ads Tools To
  Increase Sales. (2002) Retrieved July 12, 2008
  from the Website http//www.dhcommunications.co
  m/pdfs/effectiveads.pdf
• Meyer, R.G. The Art Critiquing Process (2008).
  Retrieved July 24, 2008 from
• the Art-iculation Learning To Look At Art
  Website http//www.brigantine.atlnet.org/Gigapal
  etteGALLERY/websites/ARTicula
• tionFinal/MainPages/ArtCritiquingMain.htm
• Ohio Department of Education. Academic Content
  Standards (2008). Retrieved
• on July 24, 2008 from the Website
  http//www.ode.state.oh.us/GD/Templates/Pages/OD
  E/ODEPrimary.aspx?
• Page2TopicID7TopicRelationID305
• Sleepy Hollow High School Art Department
  Gallery of Exhibits JazzFest Cover
• Assignment (2007). Retrieved July 23, 2008
  from the Sleepy Hollow High
• School Website http//www.tufsd.org/shhs/art/ga
  llery/images/
• jazzfestphotogallery/index.htm

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Teacher Page

• This Webquest is intended for students to
  understand how to advertise and create original
  and creative work that stands out from a crowd.
  The final product in this Webquest is a poster,
  but could be modified to include any type of
  advertising (i.e. postcard, t-shirt, magazine,
  ticket design, etc.) Through this assignment,
  students work collaboratively to make new
  discoveries, present ideas to the class and work
  independently on a real life advertisement
  assignment.
• To select groups, have students count off by
  five. Each group will have three to four
  students and assignments will be broken down by
  group (see notes next to each step on the Process
  Pages). The sketchbook assignment is for
  homework. Students will have three days to
  complete that assignment. In the meantime, the
  class will learn how to manipulate the tools in
  Adobe Photoshop to create certain effects and
  results.