How to create Facebook paid Advertisement

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(No Transcript)
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Why to Do Paid Campaign?

• Your audience are on Facebook.
• Easy to setup.
• Facebook ads are cost effective.
• Facebook allows you to find new qualified
  Leads.
• Facebook organic reach is only 2 .
• Remarketing is a powerful tool in Facebook
  advertisement.

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When To Do Paid Advertisement?

• To promote page if you dont have many fans and
  want to reach new audience based on their
  interests.
• Pay to promote Special events.
• To Get High Engagement.
• To reach your audience fast.

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Creating the advert
You have to create advert for the campaign which
you can find in the image attached where you can
find it. It will take you to the Bussiness page .
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Choose Right Objective
 
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Brand Awareness -   Creates a special brand
image. Reach - Reaches your brand for more
people. It will reach based upon the budget you
allocated. Traffic - It helps you to get more
traffic to a targeted website. Engagement - It
will help you to engage with your audience. App
Installs - If you are having a app, then it helps
you to get more installs. Video views - You are
having a video and want to increase your views,
it helps you to achieve it. Lead Generation -
Lead ads let people show their interest in a
product or service by filling out a form in the
ad with their details and allowing a business to
follow up with them. Conversions - The Facebook
Website Conversions to grow business on your
website. Whether you want page visits, sales or
any other action, website conversion adverts
encourage people to go to your website and do
something. Product catalogue - A product catalog
is a file that contains a list of all the
products you want to advertise. Store visits
-The Facebook store visits objective is designed
to drive store visits and in-store sales.
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Select the audience you want to reach
You can target the location you want
You can target age group
It is better to target the gender based upon
your business,If it is for both, you can target
both
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Give the Account Details
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You should give the detailed targeting based on
demographics, interests, Behaviours
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BUDGET SCHEDULING
The minimum budget is Rs.40 or 1 per day.
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According to Wordstream
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Audience Size

• You have to keep an eye on audience size.
• The audience size is based on few factors
• Interest based targeted audience.
• Budget you spend.
• The more your audience, the more will be the
• reach.

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Points To Remember before creating Advertisement

• Add multiple images to your ad, You can upload 6
  images and text how different images couples with
  text format.
• Facebook recommends 1200627 pixels images.
• Make sure the Landing page is relevant.
• Give the attractive images, if the user views it
  should make him click on it.
• Do not forget to place the call to action button.
• Give attractive headline, it should tell the
  whole story about your advertisement.

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Give the advert details and a preview will be
shown Side-How your advertisement
appears in live.

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