NanoTechnology at Nanofilm

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Nano-Technology at Nanofilm Dave Lupyan Director
of Business Development
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Our Mission Perfect Your View

• Nanofilm Ltd., a private company formed in 1985
  and located in Cleveland, Ohio, develops
  nano-coatings, and optical care accessories
  designed to perfect ones view.

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Company Background

• The largest supplier of ophthalmic and precision
  optical accessories and coatings in the U.S.
  (Private Label Branded)
• Customer in all aspects of the optical industry
  with a growing automotive business.
• Carl Zeiss, an investor and board member.
• Develops nano-coatings and films for consumer
  use. Specifically, these products are designed
  with properties features measured in nano
  units.

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Core technology

• 1. Nanofilms coatings use self-assembled thin
  films (2-2000 nms) which provide enhanced
  durability to plastics and all metal oxide
  surfaces. (e.g. glass, Al-oxide, etc.)
• 2. The coatings are transparent, chemically
  reactive to the surface, very durable, and are
  easy to apply.
• Typical properties
• Hydrophobic Hydrophilic surfaces,
• Scratch Resistance,
• Selective transmission or absorption of light.
• Stain barrier, germ barrier and/or keep-clean
  surfaces.
• 3. The hydrophobic coatings can be considered a
  3rd generation approach.

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Hydrophobic coatings for glass

• Contact angles between 100 to 105 degrees.
• Extremely durable.
• Easily applied
• Superior non-stick properties, especially to
  organic soils.
• Work continues on the 4th generation (Lotus
  effect).

Untreated
Hydrophobic
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Historical review of commercial non-stick glass
coatings.
No bond to surface
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2nd generation hydrophobic coatings (Randomly
distributed reaction sites with non-crystalline
morphology)
Less than 1 nanometer
Bonding sites
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3rd generation nano-coatings designed for
durability and wear.
2-5 nanometers
Chemical bond
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• Examples of nano-coatings for the consumer
• Eyeglasses
• Scopes Binoculars
• Sport Optics, Sunglasses goggles
• Mirrors (No-fog)
• Precision Optics
• Touch Screens Panel Displays
• Non-stick automotive windshield coatings
• Stain Germ barriers in the bathroom.

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• Finger prints, paint speckles, hair spray, ink
  stains, magic marker, even super glue wont stick
  to PermaSEAL

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Non-stick windshields bugs, tree-sap, mud,
rain, ice, etc.
Untreated
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Fog can either be a nuisance or a danger.

• .

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Commercialization issues

• Nano-branding the nano-premium
• e.g. NanoDynamics golf balls versus
  Acticoat Ag based wound dressing.
• Platform-based launches versus market-based
  launches.
• B2B versus B2C
• Do you solve a recognizable and understood
  problem?

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However, ultimately its about.

• The three immutable laws of marketing
• Focus of the overt benefit.
• Do one thing great.
• 2. Provide a reason-to-believe.
• Why are you special?
• 3. Show a dramatic difference.
• Prove it.