Strategic Management Lush

1
Strategic ManagementLush

• Joris Hauquier
• Laurence Billen
• Chris Verschueren
• Cristopher Verlinden

2
Product Description

• We are producer of SOAP
• 4 types

3
Products

• Demon in the dark
• Fresh yourself up
• Mint aroma
• Apple juice Cloves

4
Product

• Gratuitous Violets
• Mysterious smell
• Violets
• Purple color

5
Products

• Happy Soap
• Peps up your body
• Citrus smell
• Happy colors

6
Products

• Sea Vegetable
• Desire for the sea
• Sea product
• Sea water
• Sea weed - Scrub

7
Mission Statement

• We offer handmade products
• No chemicals used
• Fresh vegetables and fruits
• No animal testing!

8
Vision

• Worldwide distribution
• Luxury shops
• Expand product range
• Product innovation

9
Marketing Campaign

• Celebrity Endorsement Advertisement
• Attract Catharina Zeta Jones
• High level fashion magazines
• Billboards and bus stops

10
Structure
11
Objectives

• Stimulate sales in 50 worldwide shops
• Improve the internal structure
• Sales vs distribution vs marketing
• Open a new subsidiary
• New distribution and production centre