PRINCIPLES OF BANKING

1
PRINCIPLES OF BANKING MODULE D BY DR. ONKAR
NATH
2
Marketing Lessons
OLD
New
Product
Consumer
Price
Cost
Convenience
Place
Promotion
Communication
3

• INTRODUCTION TO MARKETING AND
• ITS IMPORTANCE
• Marketing Concept
• Marketing Management
• Importance of Marketing for Indian Banks
• Marketing Mix

4

• PRODUCT PLANNING
• Understanding Product
• Product Planning
• Product Life Cycle
• Product Strategies
• Growth Strategies
• New Product Development
• Diversification
• Other Aspects of Product Development

5

• PRICING
• Importance of Pricing
• Objectives of Pricing
• Factors Influencing Pricing
• Pricing Methods
• Pricing Strategies

6

• DISTRIBUTION
• Distribution Channel
• Channels for Banking Services
• Physical Distribution

7

• PROMOTION
• Introduction
• Role of Promotion in Marketing
• Promotion Mix

8
Q
? ueries
9
Thank you