Dodge Charger

1
Dodge Charger

• Dukes flick jump-starts Chargers popularity
• By Levi Waters

2
Why the new interest?

• Dukes of Hazard

3
What has this done to the price?

• The price of a basic Charger SE 500 in mint
  condition has seen a 29-percent increase from
  43,900 six months ago to 61,600 today
• A mint condition 1969 Dodge Charger R/Ts price
  is up 64 percent so far this year, jumping from
  28,200 in January to 43,900 in July.

4
Can Dodge Capitalize?

• The New Dodge Charger
• The new Charger has more power than the original
  Hemi engine its based on Mercedes architecture,
  it has better gas mileage, leather interior, a
  great stereo and it handles much better
• Dodge is speculating it will sell a lot of these
  cars because the Baby Boomer generation that grew
  up with these cars will want to say they drive a
  Charger with a Hemi, but also can put the kids on
  the back seat.

5
Opinion

• Why make it so different?
• Ford Mustang
• a real success for obvious reasons

6
Bibliography

• http//www.allpar.com/cars/lx/dodge-charger.html
• http//www2.warnerbros.com/dukesofhazzard/video.ht
  ml
• http//www.msnbc.msn.com/id/8813484/

7
The End

• Questions?