Vision/Mission Statement, Philosophy, Goals and Objectives

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Vision/Mission Statement, Philosophy, Goals and
Objectives
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From Here to There

• Vision statement
•   Mission statement
•   Principles/philosophy
• Goals
• Objectives

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Vision Statement

• A vision statement guides the organization to a
  better world
• A vision statement must
•        conform to the area of responsibility of
  the organization
•       confine itself to education
•       deal with something everyone concerned
  with the organization would like to see in the
  future

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• A vision provides more than a picture of the
  organizations future
• It is a critical ingredient for change
• It represents a global, continual purpose for
  the organization
• It electrifies and invigorates
• It is the ultimate standard toward which all
  progress is measured
• Its structure is less important than its effect
  on the values and behaviors of every member of
  the organization
•  

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Criteria for a great vision

• ? Brief and memorable
• ? Inspiring and challenging
• ? Descriptive of the ideal
• ? Appealing to employee, customers and
  stakeholders
• ? Descriptive of future service levels
• ? Idealistic, standing above the
  commonplace
• ? Enduring

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Vision Statement MOE, UPM Faculty of
Educational Studies

• The Vision of Ministry of Education is Ideal
  school generates glorious generation (Sekolah
  unggul penjana generasi terbilang)
• The Vision of UPM is to become a university of
  international repute (Menjadi universiti
  bereputasi antarabangsa)
• The Vision of the Faculty of Educational Studies
  is to become a world class teaching and research
  centre in the field of education and human
  resource development.

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Mission statement

• Where a vision statement points the organization
  to the future, the mission statement explains
  what the organization is all about
• A mission statement identifies what, and for
  whom, agencies, programs or subprograms do
• The mission statement must answer the twin
  questions of
•        Why the organization was formed?
•        What it is supposed to do?
• Mission A brief, comprehensive statement of
  purpose of an agency, program or subprogram

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• When writing a mission statement, consideration
  should be given to the following
•        Who we are?
•        What do we do?
•        For whom do we do?
•        Why do we do it?
•        Why are public resources devoted to this
  effort?

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Three Basic Questions

• What are the opportunities or needs the
  organization address?
• What does the organization do to address those
  needs?
• What principles and values guide the organization?

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Mission Statement Criteria

•        Identify the overall purpose for the
  existence of the agency (statute, rules,
  executive order etc)
•        Identify the basic needs or distinct
  problems that the agency is designed to address
•        Identify clients, customers (both internal
  and external) of an agency
•        Help identify customer and stakeholders
  expectations/requirements/services/products
  provided to meet these requirements, processes
  and resources used to satisfy these requirements
• Lead to the development of performance measures
  that reflect customer and stakeholder
  requirements

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Defining the Mission Statement

• Identify the original purpose of the agency
• Why does the agency exist?
•       What are the mandates?
•       What functions, products/services
  are or should be, provided?
• Reflect the customer and stakeholder base in the
  statement
•        Use the customer/stakeholder
  identification completed during the SWOT
• Identify current needs or distinct problems
•        How do current expectations differ from
  the original
• purpose of the agency?
•       What are the primary needs/problems that
  have to be addressed?

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• Review and revise existing mission statements
  and draft new statement as appropriate, based
  upon the previous question
• Has the mission changed? (through legislation)
• Are the missions clearly understood by
  employees, customers and clients?
• Applying SWOT
• Reviewing internal strengths and weaknesses
• Identifying external opportunities and threats

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Mission Statements of World Class Business
Schools

• Harvard University
• We educate leaders who make a difference in the
  world
• Stanford University
• Our mission is to create ideas that deepen and
  advance our understanding of management and with
  those ideas to develop innovative, principled,
  and insightful leaders who change the world
• University of Pennsylvania
• Prepare business leaders to fuel the growth of
  industries and economies on a global scale

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• University of Chicago
• Transform students into confident, effective,
  respected business leaders prepared to face the
  toughest challenges
• University of California
• Offers a superb management education to
  outstanding men and women from around the world
• Columbia University
• Pioneer active learning, entrepreneurial
  training and bridge research and practice

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Mission Statements ofWell-known Companies

• Wal-Mart
• To give ordinary folk the chance to buy the same
  thing as rich people
• 3M
• To solve unsolved problems innovatively
• Walt Disney
• To make people happy

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Faculty of Educational StudiesUniversity Putra
MalaysiaMission Statement

• To become a pioneering centre for knowledge and
  learning that contributes to the advancement of
  humankind in the field of education and human
  resource development.
• Menerajui penerokaan ilmu dan kemahiran yang
  menyumbang kepada kemajuan dalam bidang
  pendidikan dan pembangunan sumber manusia.

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UPM Mission Statement

• The universitys mission is to be a leading
  center of learning and research, contributing not
  only towards the creation of wealth and nation
  building but also towards universal human
  advancement and discovery of knowledge.
• Menjadi Pusat Pembelajaran dan Penyelidikan yang
  utama, yang memberikan sumbangan bukan sahaja
  kepada pembentukan kekayaan dan pembangunan
  negara bangsa, tetapi juga kepada kemajuan
  manusia dan penerokaan ilmu sejagat.

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Mission Statement of MOE (KPM)

• To develop a world class quality education system
  which will realize to the full potential of the
  individual and fulfill the aspiration of the
  Malaysian nation.
• A vision without a mission is an impractical
  notion.
•   A mission without values could lead to an
  ends justifies any means
• Your thoughts!!!

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Dissemination of Vision, Mission and Educational
Goals (UPM)

• Made known to the internal and external
  stakeholders through
• Print media Strategic Plan 2001 2010 (Rev.
  2007), faculty guide, posters, academic
  calendars, various university publications
• Electronic media University Website and Putra FM
  Radio
• Others In-service training, workshops, meetings,
  staff associations, and alumni activities
• Through Corporate Communication Divisions

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Philosophy/Principles

• Principles are core values and philosophies that
  describe how an agency conducts itself in
  carrying out its mission
• Philosophy deals with belief systems and tries
  to explain certain phenomena
•        How do individuals learn?
•        What is knowledge?
•        Where does knowledge come from?
•        What are values?
• Where do values come from?

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• Principles also
•       serve as criteria to guide
  decision-making at all levels of an agency
•       express the common values that can be
  embraced by the whole organization
•       are powerful instruments for changing
  organizational culture
•       motivate employees
• How an individual believes children learn will
  greatly determine the methods used to teach.

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• The philosophical statement of a school system
  should confine itself to answering the questions
  of belief listed above.
• A philosophical statement should address How
  individuals learn? The type of setting that is
  conducive to learning. The larger picture of
  values and where knowledge originates.

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Educational Philosophy

• Education in Malaysia is an on-going effort
  towards further developing the potential of
  individuals in a holistic and integrated manner,
  so as to produce individuals who are
  intellectually, spiritually, emotionally and
  physically balanced and harmonious, based on firm
  belief in God. Our efforts are focused towards
  creating Malaysian citizen who are knowledgeable
  and competent, who possess high moral standards,
  and who are responsible and capable of achieving
  a high level of personal well-being and able to
  contribute to the harmony and prosperity of the
  family, the society and the nation at large.

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Goals

• The goals of an organization can never be
  achieved but are something towards which an
  organization works (Earthman, 1992)
• Goals are the desired end result, generally
  after three or more year
• The goal statements should reflect vision,
  mission, and philosophical statements

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Criteria for Goals

• Goals will be in harmony with, and clarify the
  agency vision, mission and principles/philosophy
• Goals will address priorities and the results of
  the internal/external assessment and may be
  developed in response to strategic issues
• Goals will remain essentially unchanged
• Goals will normally encompass a relatively long
• period
• Goals will address the gaps between the current
• and desired level of service

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Faculty of Educational Studies Aim/Goals

• To produce graduates who excel, publish quality
  research and provide professional services in the
  field of education and human resource development
  in order to meet the demands of the nation.
• Melahirkan graduan yang cemerlang, penyelidikan
  berkualiti dan memberi khidmat profesional dalam
  bidang pendidikan dan pembangunan sumber manusia
  untuk memenuhi keperluan negara.

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UPM Goals (10)

• To produce quality graduates who are competitive
  and resilient
• (Melahirkan graduan yang berkualiti, berdaya
  saing dan berusaha untuk terus maju.)
• To enhance the quality of UPM students through
  inculcation of soft skills
• (Memperkasakan pelajar UPM dengan penguasaan
  kemahiran insaniah.)
• To transform UPM into a renowned university
• (Menjadikan UPM sebagai Universiti Penyelidikan
  yang terkemuka.)
• To strengthen UPM as a center of excellence in
  agriculture education and research
• (Memperkasakan UPM sebagai pusat kecemerlangan
  pendidikan dan penyelidikan pertanian.)
• To broaden and strengthen UPM network with
  industry and society
• (Meningkatkan jalinan industri dan masyarakat )

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• To manage human capital and work environment
  effectively
• (Mengurus modal insan dan persekitaran kerja
  dengan cemerlang.)
• To enhance a quality management system based on
  good practice
• (Mengurus modal insan dan persekitaran kerja
  dengan cemerlang.)
• To efficiently generate and manage the financial
  resources of UPM
• (Menjana dan mengurus sumber kewangan universiti
  secara cekap dan berkesan. )
• To make UPM fully connected based on information
  and communication technology
• (Menjadikan universiti terhubung sepenuhnya
  dengan berasaskan ICT. )
• To strengthen UPM through alumni involvement
• (Memperkasakan UPM melalui Alumni )

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Reflection of UPM Goals (Educational)

• To produce quality graduates who are competitive
  and resilient
• Learning outcome social responsibility,
  research attainment, community involvement,
  ethical values, and leadership
• To enhance quality of UPMs students through
  inculcation of soft skills
• Learning outcome social responsibility,
  research attainment, community involvement,
  ethical values, and leadership

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• To transform UPM into renowned research
  university
• Learning outcome Research attainment and
  leadership
• To strengthen UPM as a center of excellence in
  agriculture education and research
• Learning outcome social responsibility,
  research attainment, community involvement,
  ethical values, and leadership

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Behavioral Objectives

• Objectives are specific measurable targets for
  accomplishing goals
• There must some way to measure the
  effectiveness and efficiency of the organization
  in working towards its goals
• They are written in terms of observable student
  behavior that can be measured by some type of
  instrument

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Criteria for Objectives

• Good objectives will be SMART
•       Specific
•       Measurable
•       Aggressive but attainable
•       Results oriented
• Time-bound (specify a relatively short time
  frame for meeting objectives from a few weeks
  to no more than a year)

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Examples of SMART/Not SMART Objectives

•        To reduce processing time.
•        To reduce by 5 the average cost of
  processing new hires by June, 15, 2001 (SMART)
•        To reduce highway deaths.
•        To reduce the highway deaths rate by 10
  in FY 2001.(SMART)

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Objectives of MOE

• To produce loyal and united Malaysian.
• To produce happy, well mannered individuals who
  have faith, knowledge and vision.
• To prepare the nations human resource for
  development needs.
• To provide educational opportunities for all
  Malaysians.

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References for the Development of School Vision
and Mission

• Current development in and outside the country)
• (Perkembangan semasa di dalam dan di luar
  negara)
• Vision 2020 (Wawasan 2020)
• National Philosophy of Education (Falsafah
  Pendidikan Kebangsaan)
• Student potentials (Potensi murid)
• Needs of local communities (Keperluan masyarakat
  setempat)
• NKRA/KPI
•  

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Proses pembinaan visi dan misi sekolah

• Pendekatan Top-down vs. Bottom-up
• Digubal secara kolektif oleh semua guru
• Dipersetujui dan difahami oleh staf sokongan,
  murid dan ibu bapa
• Disebarluas dengan mendokumentasikannya
  (edaran)
• Dipamerkan di tempat-tempat yang strategik
• Dikaji semula dari semasa ke semasa

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Kandungan Pernyataan Visi dan Misi

• Pernyataan visi dan misi perlu mengandungi 
•       Elemen pembentukan model murid lepasan
  sekolah
•        Elemen pembentukan model sekolah
  berkesan
•        Penyelesaian isu dan masalah pendidikan
  dalam konteks pembangunan bangsa dan negara
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Penghayatan Visi dan Misi Sekolah

• Guru dan staf sokongan dapat
•       Menyatakan visi dan misi
•        Menjelaskan visi dan misi
•        Mempercayai visi dan misi
•        Visi dan misi menjadi sasaran untuk
  pembangunan pengurusan dan pentadbiran
  sekolah, amalan mengajar, kokurikulum dan
  kerja komuniti

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• Murid dapat
•        Menyatakan visi dan misi
•        Menjelaskan visi dan misi
•        Mempercayai visi dan misi
• Visi dan misi menjadi sasaran untuk pembangunan
  pengurusan dan pentadbiran sekolah, amalan
  mengajar, kokurikulum dan kerja komuniti

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Impak Visi dan Misi

• Visi dan misi dapat memberi impak ke atas
  perlakuan warga sekolah
•       Menunjukkan peningkatan prestasi dalam
  proses pengajaran dan pembelajaran
• Menunjukkan peningkatan dalam proses
  persekolahan
•      Menghasilkan kualiti produk yang
  tinggi
• Mewujudkan identiti budaya/etos sekolah

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Key Elements of MalaysianEducation System

• Access to education
• Equity in education
• Quality in education
• Efficiency and effectiveness of management
  education

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National Education Blue Print (PIPP)

• The Six Strategic Thrusts
• Nation building
• Develop human capital
• Bridging gap in education
• Strengthen national schools
• Elevate the teaching profession
• Propel excellence of educational institutions

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Education NKRA

• The four (4) thrusts
• 72 enrolment across 4 and 5 cohorts by 2010
• 90 literacy and numeracy by 2010 (LINUS
  screening Literacy and Numeracy Screening)
• Target of 20 HPS (High Performing Schools) by
  2010
• 2 of principals rewarded by 2010