Food Banks

1
Food Banks

• Kanyi Masembwa Juan Pulgarin
• Andrew OShaughnessy Sainath N

2
Major Players

• Direct Donation Model
• http//www.secondharvest.org/
• Greater Pittsburgh Community Food Bank
• Advertising Support Model
• http//www.thehungersite.com/
• Personal involvement in missions, advocacies,
  prayers
• Food for the Hungry
• Share our Strength
• Collection Distribution of Surplus Food
• http//www.foodchain.org/

3
Trends

• USDA Average of disposable income spent on
  food
• 1996 10.9 1960 17.4 1930
  24.7
• Implies food is more affordable than ever
• Personal Responsibility and Work Opportunity
  Reconciliation Act of 1996
• Food Stamps States have their own welfare
  reforms
• Food Banks Non profit providers provide food
• Food Stamps
• Federal Governments largest food assistance
  program
• Mid 80s 20 mi. 1994
  27.5 mi. 1995 26.6 mi.
• 1996 25.5 mi. 1997
  21.4 mi.
• Spending
• 1996 25 bi. 2002
  28 bi.
• Food Banks
• Non profit providers of food
• Operate internationally and within the USA.

4
Food banks and E Commerce
Donor
Beneficiary
FOOD BANK
Internet Based
Non Internet Based

• Online Donation
• Site click thru

• Distribution
• Network Management
• Supply Chain Management

5
www.secondharvest.com

• Business Model
• Founded in 1979 Donation Driven ? Nations
  largest food bank network
• Chicago-based 501(c)(3) nonprofit organization
  with 185 regional food banks
• 1994 3,500 paid staff 800,000 volunteers (40
  mi. volunteer hours)
• Amount of food distributed p.a increased _at_ 10
  p.a. for the last 15 yrs
• Monthly corporate sponsor partnership
• Donations
• Your 1 ? 34 pounds of food grocery products to
  network food banks
• Beneficiaries
• Demographic Profile of beneficiaries
• 39 from households with working individuals
• 62 are female 38 are children 16 are seniors
  (65 and over)
• Target Audience
• Individual donors, corporations, foundations
• Contact Strategy
• Via email, partnership with Excite!

6
www.secondharvest.com

• Individual Donation Form to make online payment
• Online Cash Donations
• Easy to make payment Securities Donation

7

• nonprofit organization committed to eliminating
  hunger and developing collaborative strategies
  that encourage self-reliance in areas in which we
  serve.
• Beneficiaries
• distributes over 1 million pounds of food and
  grocery products each month to 340 agencies in
  the 12 county region of Southwestern
  Pennsylvania.
• Target Audience- individual donors, volunteers,
  community corporate sponsors
• Contact Strategy Appetizer Cards with
  participating restaurants, Community Service
  Events

8
www.thehungersite.com

• Business Model
• Supported By Advertisements
• Users click on Donate button Donations paid
  for by corporate sponsors
• FREE for the web surfer!
• Translated into foreign languages to increase
  global reach
• Accredited with the UN Food Program ? Credible
  Signal
• Donations
• Number of click AND number of sponsors for that
  day ? Quantity of food donated
• Each sponsor for the say pays for ¼ cup of food
  per donation
• Beneficiaries
• All donations are made to the United Nations
  World Food Program
• Donations reach over 80 countries
• Cooperation with other relief organizations
• Target Audience
• Individual web surfers
• Contact Strategy
• Via word of mouth, actively discourage spamming

EVERY 3.6 SECONDS SOMEONE DIES OF HUNGER!
9
Food for the Hungry

• Business Model
• International partnership raising funds in
  Canada, Hong Kong, Japan, Korea, Norway,
  Singapore, Switzerland, the United Kingdom and
  the United States. Support also comes from
  individuals, churches, foundations, businesses,
  the United Nations and several government
  sources.
• Annual budget exceeds 50 million
• More than 90 of total income, including
  commodities, goes to field programs
• Donations
• Online, mail-in or fax donations
• Target Audience
• Individuals, churches, corporations
• Contact Strategy
• Via word of mouth (God), churches, free
  postcards from current donors to their friends

10
Share Our Strength

• One of the nation's leading anti-hunger,
  anti-poverty organizations.
• establishes long-term relationships with
  corporations and businesses that meet
  philanthropic goals as well as business
  objectives. Share Our Strength develops these
  assets to create win-win partnerships, which
  increase awareness and funds for the fight
  against hunger and poverty.
• Donations
• Online, mail-in or fax donations, On-line Store,
  Products
• Target Audience - individuals,corporations,
  foundations and nonprofit organizations
• Contact Strategy National Bulletin, Taste of
  the Nation, Cause Related Marketing, Licensing w/
  EJ Gallo

11
FoodChain

• Business Model
• Foodchain's philosophy is that no food should go
  to waste when people are hungry
• FoodChain rescues surplus of food from different
  food businesses to distribute to different
  agencies
• 200 million pounds of food rescued in 1998 the
  equivalent of more than 135 million meals
• Donations
• Becoming a Link in the food chain by donating
  excess food.
• Match a Meal program Corporate employees
  contribute the amount of money spent on their
  lunch
• Financial donations
• Beneficiaries
• Agencies throughout the U.S.
• Target Audience
• Businesses related with the food industry with
  surplus of food
• Contact Strategy
• FoodChain publications, conferences

12
Value Added

• Child Sponsorship
• Photograph and email communication
• Growth and Nutrition Initiatives
• prevent the consequences of childhood
  malnutrition and promote the healthy growth of
  families.
• Culinary Classes for underprivileged communities
• Utilization of previously wasted resources for a
  good cause
• Community Building and social change

13
Retention Strategies

• Food for the Hungry
• Child sponsorship, free postcards
• Share Our Strength
• Online store, community bulletin, responsive
  email system
• Community Wealth Ventures, Inc.
• provide strategic counsel to corporations,
  foundations and nonprofit organizations
  interested in creating community wealth.
• FoodChain
• Well help you receive positive publicity
• Publication of companies involved in the program,
  increasing their reputation
• The Hunger Site
• One Click option to easily donate food
• Actual donations are done by sponsors no hassle
  to provide personal information

14
Further Recommendations

• Linkage to Corporate Giving
• Swapping banner advertisements with high traffic
  and high profile web solutions
• Donation option for other web consumers
• E.g. Hotmail customers have an option to donate
  to a particular food bank. In lieu, they get
  premium services in Hotmail. Price discrimination
  of a unique kind
• Committed Donations
• E.g. AOL customers can opt to pay a fixed fee as
  part of their annual subscription towards a
  particular food bank
• Streaming Media Publicity
• Ticker advertisements on mainline newspapers to
  increase outreach. The latter sites earn the
  goodwill by donating this space
• Personalized contact to all social workers
  through the website
• The site should provide information to social
  workers in this field
• Utilizing ECommerce and EDI for food distribution