WELCOME TO ITALY

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WELCOME TO ITALY
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Situated in Mediterranean Europe, Italy has land
frontiers with France,Switzerland Austria
Slovenia . The peninsula is surrounded by the
Ligurian Sea, the Sardinian Sea and the
Tyrrhenian Sea in the west, the Sicilian Sea and
the Ionian Sea in the south and the Adriatic Sea
in the east.

• Map of Italy

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Italy's Profile

• Area 116,303 square milesPopulation
  56,778,000Capital Roma (2,775,000
  habitants)Other important cities Milano
  Firenze Napoli Bari Trieste Torino Padova
  Palermo Venezia Cagliari Genova Verona Brescia
  Bologna Perugia

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The miracle of Italy is that all its treasures
come packaged in a gorgeous country

• Art history ( Rome, Venice, Florence )
• Food wine ( Tuscany, Veneto, Piemonte)
• Business/ Expo (Milan, Bologna,Verona)
• Thermal Spa (Tuscany, Liguria, Trentino)
• Mountains (Piemonte, Trentino, lombardia)
• Beaches Lakes (Sardinia, Campania, Sicily)

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Seasonality

• High Season
• March - April May June
• September October
• Low Season
• Nov Dec Jan Feb July - Aug

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Rank Country Arrivals Market share 2005/2006
Italy ranks fourth among the world's top tourism
RANK COUNTRY ARRIVALS (MILLIONS) MARKET SHARE
1 FRANCE 76 9.8
2 SPAIN 53 7.0
3 USA 46 6.0
4 ITALY 41 5.5
5 CHINA 40 5.2
6 UK 29 3.6
7 MEXICO 22 3.0
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OCCUPAMCY AND AVERAGE ROOM CHARGE
2005
OCCUPANCY OCCUPANCY AVERAGE ROOM (EURO)
ALL ITALY 64.2 99
ROME 74.0 149
VENICE 67.7 251
FLORENCE 66.0 145
MILAN 64.1 110
BOLOGNA 55.4 105
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COUNTRY OF ORIGIN

• Country of origin (number of tourists in 2005)
• Africa 155,000.
• America 2,004,000.
• Europe 55,841,000.
• East Asia and the Pacific 1,347,000.
• South Asia 74,000.
• Other 100,000.

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REASON FOR VISIT

• Holiday 53
• Education 3
• Health 1
• Religious5
• Visiting friends and relatives 6
• Shopping 5
• Business 25
• Other 2
• Average duration of stay 8 days (APPROX.)

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Rome best hotels
Adriatic Hotel Best rates !! www.adriatichotel.com October 58 (GTA n/a) Castellino palio bianco Best Location !! October 150 (GTA n/a) Quirinale Best Hotel !! October 169 (GTA 177) Ambasciatori One of the most famous ! October 270 (GTA 299)
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Attraction in Rome www.romaturismo.it

• Vatican city
• Coliseum
• Spanish steps
• Trevis Fountain

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Venice Best Hotels

• Rivamare Hotel best rates !!
• www.hotelrivamare.com October E 64 (GTA 78)
• Trieste hotel Best value !!
• www.hoteltrieste.com October E 77 (GTA 90)
• Sofitel Venezia Best Hotel !!
• www.sofitel.com October E 277 (GTA n/a)

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Attraction in Venicewww.veniceguide.net

• San marco square
• Gondola Tour
• Carnival
• Murano

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Florence best dealswww.florence.net

• Albergo Firenze
• www.firenzealbergo.it October E 69 (GTA 91)
• Meridiana Hotel
• www.meridiana-hotel.com October E 107 (GTA 113)
• Villa Carlottta
• www.villacarlotta.it October E 141 (GTA 160)

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Attraction in Florence www.florence.net

• Ponte vecchio
• Cathedral
• Uffizi Museum
• David of Donatello
• Gittos Tower

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Milan best deals

• Cervo Hotel Best Price !!
• October E 99 (GTA 105)
• Enterprise Hotel Best Expo Hotel !!
• October E 153 (GTA 169)
• Sanpi Hotel Best value!!!
• October E 149 (GTA n/a)

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Attractions in Milanwww.hellomilano.it

• Exposition center
• Duomo
• Shopping areas
• San Lorenzo Basilica
• Fashion

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How can I help you to sell more ?

• Please send any questions, comments, suggestions
  or request to
• Gennaro Vitale
• gennarov_at_touricoholidays.com
• Tel. [phone]