Adidas - Adi Dassler

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Adidas - Adi Dassler

• 1900 in Herzogenaurach
• 1978 in Herzogenaurach

He was a German businessman .
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History

• Adolf Adi Dassler started to produce his own
  sports shoes in his
• mothers washing kitchen. In 1924, his brother
  Rudolf Rudi
• Dassler joined the business which became Gebrüder
  Dassler
• Schuhfabrik (Brothers Dassler Shoe Factory) and
  prospered very
• soon. In the 1936 Summer Olympics, sprinter Jesse
  Owens used
• the Adidas sport shoes.

After that Adidas became the worlds most
famous sports brand.
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Logo

• The trademarks are the three stripes and the logo
  with three leaves (Shamrock), which symbolize the
  Olympic Spirit.

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Cleated shoes

• Adolf Dassler was the first who made
  cleated shoes .
• He made the shoes to the needs of
  athletes.

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Known Models

• Especially in the 1970s and 1980s there
• were various shoe models. First there
• were the linnen shoes Nizza and
• Andria and the white leather sneakers
• with blue stripes Rome.

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Chronicle

• 1931 first tennis shoe
• 1952 first Adidas sports bags
• 1957 new development of the sprint shoes
• 1963 first Adidas balls
• 1967 first sports textiles
• 1972 introduction of Adilette
• 1974 first Adidas tennis racquet
• 1976 first winter sports products
• 2005 purchase of U.S. rival Reebok
• 2007 launch of Lacrosse Articles

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R.I.P. 6.September 1978 in Herzogenaurach