Adidas Marketing Strategy Presentation Designed by GraphiTales

1
Adidas Strategic Overview
2015-2020
2
We are all Creating the New
Because we believe that through sport we have the
power to change lives
3
3 Important Pillars
We have taken three clear strategic choices that
we want to focus on
Speed
Cities
Open Source
We will be the first sports company that invites
athletes. Consumers and partners to be part of
our brands.
We will become the first true fast sports company.
We have identified six key cities in which we
want to grow share of mind. Share of market and
share of trend.
4
Creating the New Needs
Key Cities and Market
Key cities knowledge Mobility
Consumer Focus
Speed
Understanding consumer needs Ability to connect
this mindset
Execution focus End-to-end thinking
CREATING THE NEW
3CS
Open Sources
Creative Confidence Collaboration
Creative and entrepreneurial thinking capability
across the whole organization
5
Our People Make Creating the New Happen
Top line and market share growth
Heart The People Strategy Inspire and define the
right culture
Cities
Gross margin expansion
Brand Desire
Culture
Speed
Focus
Open source
Operating leverage
Head The HR Strategy Enables our people to
deliver creating the new