E-Business for Airlines Unit 11

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E-Business for AirlinesUnit 11
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Part A

• P1 P2 M1 D1
• Types of e-business
• Current e-technology used by airlines
• Impacts of e-business on airlines
• Benefits of e-business for airline customers

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Definition of e-Business

• e- Business (electronic business) is in its
  simplest form, the conduct of business on the
  internet. It is a more generic term than e-
  commerce because it refers to not only buying and
  selling but also servicing customers and
  collaborating with business partners.

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Business to Consumer
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Promotions
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Advertising

• Virgin Atlantic advertisement- what do you think?
• http//www.youtube.com/watch?vebEDj7ZkOuA

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Bookings

• How is it used?

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Travel Information

• How is e-business used to provide travel
  information?

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• Live arrival and departure information
• Health advice for passengers
• Terminal information
• Airline facilities
• Latest worldwide travel news
• Lets look at Book Flights, Holidays, Hotels, Car
  Rental with British Airways

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Business to Business
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E-Procurement

• What does procurement mean to you?
• Procurement is the action of obtaining goods or
  services for a business

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• What sort of goods and services does an airline
  need to procure in order to run efficiently?
• LIST
• In pairs, make a list of goods and services that
  an airline will need to procure to run
  efficiently.

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E-Procurement

• Electronic methods are used at every stage of
  procurement
• Advertising contracts
• Managing contracts
• Evaluating tenders
• Paying suppliers

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Benefits of E-Procurement

• Reduces paperwork and increases efficiency
• Helps to process orders more quickly
• Speeds up payment

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Advertising

• Cheap Flights - Book cheap flights to Europe with
  Ryanair
• Why is this of benefit to businesses?
• Marketing opportunity
• Reaches mass market
• Immediate impact

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In-Flight Internet Access
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• In recent years airlines have had to keep up with
  emerging technologies and the demand for doing
  business 24/7.
• Singapore Airlines
• British Airways LCY-JFK only (OnAir technology)
  British Airways - Club World London City
  On-board connectivity

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Current e-Technology used by Airlines
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Hardware

• PCs
• Laptops
• Tablets

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Internet

• Email
• Websites
• Web pages
• Can you think ways in which airlines use these?

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• For internal communications
• For external communications eg procurement
• Marketing
• Bookings
• Hyperlinks for customers eg- car hire, etc
• Informing customers eg- email promotions

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Mobile Phones

• Smartphones
• Text applications
• Can you think how an
• airline might use these
• to their benefit for staff
• and customers?

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Social Networking

• Twitter
• Facebook
• Blogs

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• In pairs, through research, find a scheduled
  airline, a charter airline and a low cost airline
  that use social networking to conduct business
  and feedback to the rest of the group.

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Self Check-In
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• What are the benefits of self check-in to
• Passengers
• Airlines

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• Barcode readers
• In what ways are these
• used in an airport?

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• Scanning boarding passes
• Scanning passports
• Baggage

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• Benefits
• Security reasons
• Speed
• Organisation

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For Next Lesson

• Make a start on P1 all points must include
  airline examples to support your assignment.
• Any questions, please ask me or email me if Im
  not around.
• We will look at
• Impacts of e-business on airlines
• Benefits of e-business for airline customers