Types of Propaganda

1

• Types of Propaganda

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Bandwagon

• The idea that everybody else is doing it, or
  everyone supports this person or cause, so you
  should too.
• Example
• Coca-Cola Ads portray young people having fun
  at a party

3
Testimonial

• The celebrity endorsement of a philosophy,
  movement, candidate, or product.
• Example Tiger Woods, Roger Federer, and Thierry
  Henry for Gillette razors

4
Transfer

• The use of symbols, quotes, or images of famous
  people to convey a message not necessarily
  associated with them. We are persuaded though the
  INDIRECT use of something we respect such as a
  patriotic or religious image.

• Example Chevy Truck Ad
• This is Our Country
• http//www.slate.com/id/2151143

5
Repetition

• The product name or slogan is repeated several
  times within the advertisement.
• Example Target ads display the Target symbol
  numerous times

6
Emotional Words

• Words used to make you feel strongly about
  someone or something
• Example Use of the word Romance in Ralph
  Lauren perfume and cologne ads

7
Glittering Generalities

• Uses appealing words and images to sell the
  product Generally accepted virtues are used to
  stir up favorable emotions. Words such as
  democracy, family values, rights, or
  American are used in a positive sense.
• Message- if you buy this item, you will be using
  a wonderful product, and it will change your life
• Example Blue Bell ice creams slogan, Blue Bell
  homemade ice cream tastes just like the good old
  days!

8
Name-Calling

• Ties a person or cause to a largely perceived
  negative image.
• Example Anti-Bush ad commenting on his
  intelligence level.

9
Fear

• Presenting a dreaded circumstance of a choice or
  action.
• Example NotEvenOnce.com ad promoted by the
  Montana Meth Project. A recent study notes that
  this ad campaign has reduced teen Meth use in
  Montana by 45. This ads effectiveness has
  prompted the Federal Government to run the ad in
  other states.

10
Plain Folks

• The candidate or cause is identified with common
  people from everyday walks of life.
• Example Dove ads using real women to show sell
  their firming cream