?????????????????????(P

1
??????????

• ???

2
?????????????????

• ?????????????????????(PG)??????????????????
• ????(PG) ?1837???????William Procter??????James
  Gamble??,???????????????,????????????2005???????
  ??????500?????/??????,???86?,????????514???????80?
  ???????????,????300?????????140???????,???????????
  ??????????????????????????????????????????????????
  ? ????

3
?????????????????

• ?????????98,000?,????80??????????????????????????,
  ???????????,??????????????? ????????????????????
  ???,??????????????,????????????,???????????
• 198?,???????????????????????????????,???CEO?????
  ?????????????????????????
• ????,??????????????????????,????????????????????
  ?????????????,??????????????????

4
?????????????????

• ??????????????????????????????????,???????????????
  ?????????,???????????CPFR(Collaborative planning,
  forecasting and replenishment,??????????)?????????
  ???????????????????,????????????????48,????????
  ????????????????????50???
• ??-???????????????,?????????????,???????????????
  ?,????????????????

5
??????????(CPFR)

• CPFR??????
• CPFR????????????????????? ???????,???????????
  ???CPFR???????????????,????????????????????????
• ??VICS ??(Voluntary Interindustry Commerce
  Standards) ?1998???????,???????????????(Collaborat
  ive Planning, Forecasting, replenishment CPFR
  )?????2004?5????????

6
CPFR???

• CPFR?????????????????????,??????????,?????????????
  ??????????????
• CPFR?????
• ??????????????
• ?.?????
• 1.?????
• 2.????

7

• ?.???????
• 1.????
• 2.??????
• ?.??
• 1.????
• 2.?????????
• ?.??
• 1.??????
• 2.??????

8
CPFR??
9

CPFR???

• ???.???????
• ???.????????
• ???.????
• ???.?????????
• ???.????????????
• ???.????
• ???.?????????
• ???.????????????
• ???.????

10
???????