EventNext Capabilities Presentation

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Abbreviated Capabilities
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• Agency Overview

• EventNext is a leading provider of live
  experiential marketing solutions that inspire
  prospects to learn, to take action and influence
  others
• Continually applies emerging technologies to
  client executions helping to attract targeted
  audiences and achieve greater ROI
• EventNext possesses one of the most experienced
  and creative management teams in the industry
  winning 6 major awards recently for mobile
  marketing and event campaigns

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• Diverse Client Expertise

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EventNexts Turn-Key Marketing Programs

• Brings the message to targeted consumers
• Differentiates products in ways that traditional
  advertising alone cannot
• Delivers meaningful interaction in captive
  environments
• Key offerings include

- Mobile Marketing - National Field Staff
- Mall Marketing - Lead Generation
- Event marketing - Added-Value Marketing
- Guerilla Marketing - Event Technologies
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Mobile Marketing

• Vehicle-based exhibitions utilized as tradeshows
  on wheels
• Trailer design and fabrication configured for
  branding, product demos and site locations
• Conveniently brings messaging directly to
  targeted consumers

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Mall Marketing

• Exhibitions held in the high-traffic corridors of
  the nations top shopping malls
• Targeted malls generate a minimum of 135,000
  shoppers each weekend
• Mall programs can be configured for national
  tours or simultaneous executions

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• Event Technology

• EventNext utilizes event technologies that
  deliver measurable results and engage consumers
  Actual Reality 360(AR360) Digital Postcard,
  EventScan, animatronic characters, satellite
  connectivity, and more
• These interactive and entertaining elements draw
  the consumer into the event and allow EventNext
  to provide its clients with a database for future
  direct marketing campaigns
• EventNext specializes in customer acquisition
  allowing clients to generate leads, qualify them
  and close them, all from one agency

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Emerging Display Assets

• EventNext is at the forefront of discovering new
  assets and adapting them for use in experiential
  marketing campaigns.
• These assets have won awards for both their
  design and utility. They install and dismantle
  more easily, they reduce labor costs and they
  generate incredible buzz at events driving
  large crowds to client displays.

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Emerging Display Assets - Additional Images
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National Field Staff

• This division enables EventNext to offer clients
  high-quality talent at competitive prices without
  using modeling agencies
• This division is over 2,000 strong delivering
  product demonstrations, product sampling,
  guerilla marketing and much more
• Our talent undergo rigorous training sessions to
  ensure tey possess the required product knowledge
  for each client

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Sample Studies
Redken Allure Beauty Tour CHALLENGE Develop
a concept that would activate its relationship
with Allure magazine and utilize added-value
dollars available from a significant media buy
made with the magazine. SOLUTION Produced a
traveling salon in top Redken markets nationwide
that visited super-regional malls allowing women
to enjoy free hair makeovers, product
consultations, product samples and free
magazines. The tour was complemented by guerilla
marketing efforts in which Redken-branded Hummer
and uniformed talent hit the streets distributing
more samples and salon offers.  RESULTS
Thousands of women were engaged in the
Redken/Allure display significantly boosting new
visitors to local salons carrying Redken product.
Huge increases in Redken sales were also
realized locally versus the same time the prior
year.
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Sample Studies

• ESPN
• CHALLENGE To bring to life ESPNs epic cable
  programming titled SportsCentury highlighting
  the very best of sports in the 20th Century and
  to add value to the year-long advertisers of the
  television program.
• SOLUTION A 30-city mall tour featuring photos,
  memorabilia, touch screen trivia and a lifelike
  animated Lou Gehrig delivering his farewell
  speech. Participants were able to deliver
  voiceover to one of the six greatest sporting
  events via Fantasy Play-by-Play or watch a
  movie in the ESPN Theatre showing continuous
  footage of unforgettable moments in sports over
  the last 100 years.
• RESULTS An overwhelming success, over 5,000,000
  sports fans took advantage of this extraordinary
  event. ESPN directly attributed an overall
  increase in program viewership to this tour while
  adding tremendous value to sponsors such as
  General Motors, Nike, Lincoln Financial, Wheaties
  and MasterCard.

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Sample Studies

• CBS/American Film Institute
• CHALLENGE Bring the AFI special, aired on CBS,
  100 Years100 Movies to life by featuring
  review of the 100 greatest movies of all time
  providing added value for two of the shows key
  sponsors, Oldsmobile and Sony.
• SOLUTION To create and implement a traveling
  exhibition of American movie history. This
  nationwide mobile and mall tour exhibit included
  rare memorabilia, motion picture displays, an
  animatronic Humphrey Bogart, and a
  state-of-the-art Sony 65 HDTV theatre showing
  clips of the 100 greatest movies. Enticing
  visitors to participate, Oldsmobile and Sony
  combined efforts to conduct a national on-line
  and in-mall sweepstakes tied to the CBS special.
• RESULTS Over 2.8 million people were reached
  across the United States creating a positive
  national exposure for the American Film Institute
  and increased viewership of CBS television
  special 100 Years100 Stars. A digital
  postcard display utilizing an actual dinosaur
  from Jurassic Park was used to drive traffic to
  the Oldsmobile website delivering to the
  automaker their most successful on-line
  sweepstakes ever, over 60,000 entries in just 20
  markets.

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Sample Studies

• ATT
• As President for M3 Marketing Group, Yvon created
  B2B mobile tours for ATT demonstrating their
  products and services at prospect headquarters,
  resellers and tradeshows. He also secured
  sponsorships and activation for ATT tied to
  Working Woman Magazine, ESPN, Oxygen Media and
  others.
• Later, at Aspen Marketing Services, Yvon led an
  effort to secure an agency-of-record relationship
  with ATT , managing the creative execution and
  on-site sales of ATT services at local and
  national events throughout the U.S. Yvons team
  created an arsenal of creative assets that
  attracted targeted consumers to tented displays,
  mobile displays, specialty vehicles, and more for
  ATT at festivals, fairs, sporting events,
  shopping malls and hundreds of other locations
  where staff demonstrated and sold local and long
  distance service, high-speed DSL, Dish Network,
  wireless and other services for the telcom
  client.

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Successful Integrated Event
MarketingEventNexts Event-Centric Approach
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
The Event
At the center of this fully integrated business
communication and marketing tool, a 24-week
grassroots tour traveled to the areas where Dell
customers are concentrated in order to create an
open dialogue, face-to-face experience with
customers who normally communicate with Dell via
the internet or by phone
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
E-Mail Sent to existing customers inviting them
to attend the Dell Total Business Tour sales
presentations and used after to stay in
communication with those who attended
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Direct Mail For this invitation only event, a
postcard was sent to existing and potential
customers encouraging them to register on-line at
www.dell.com
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Promotional Microsite
A promotional microsite was developed and
managed for Dell that provided detailed tour
information and also allowed consumers to
register for group presentations
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Event Technology
Dell had a high-speed internet connection via
satellite connectivity. Dell used this
connection to simulcast Dell executive
presentations to select customers
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Incentives
As an incentive for attending the sales
presentations, visitors were given a Dell-branded
USB memory device
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Successful Integrated Event MarketingEventNexts
Event-Centric Approach
Measurement
A proprietary client specific site was hosted
which allows Dell to view metrics such as
attendance, purchase intent and more
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Why EventNext?

• Expertise in creating experiential media and
  added-value campaigns
• Leading provider of event marketing technologies
  and emerging assets
• One of the industrys most innovative and
  creative management teams
• Committed to results Won two of the last three
  EX Awards given to industrys Best Mobile
  Marketing Campaign