Indiana University

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Indiana University Bloomington, IN October 17,
2000
Dennis Cunningham dcunningham_at_brassring.com 10500
Barkley, Suite 225 Overland Park, KS
66212 800-467-7017 913-381-1277 Fax
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Agenda for Discussion
1. About the Brass Ring 2. Strategies of the
BrassRing 3. Competition 4. Careers in
Recruiting Technology 5. System Capabilities
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What is the Brass Ring?
BrassRing Inc. was formed through the merger of
Kaplan Career Services, Terra-Starr, CEO Group,
thepavement.com, Hiresystems, CareerConnections,
Academic Software, Inc., Resume-Link, Crimson
Brown Associates and Westech ExpoCorp. Through
this consolidation, BrassRing is uniquely
positioned to offer employers the most
comprehensive array of online and offline
recruitment tools and services. Today, we offer
an end-to-end solution targeted to distinct
market segments, including high-tech
professionals and the college audience. We are
the largest provider of career fairs in North
America, producing nearly 300 events each year in
the U.S., Canada and Europe.
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The Problem

• Too many choices for Employers with no one vendor
  having critical mass of candidates.
• No interaction between corporate candidate
  tracking systems and University based job
  matching/interviewing systems.
• Lack of ability for consolidation of services.
• Employers go one place for resumes
• Another for job listings
• Another for Career Fair automation
• X times the number of universities they recruit
  with

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The Solution
Helping Companies Hire Better People Faster
BrassRing Inc. has unified the most respected
names in recruitment services and online hiring
management to help employers find, track and hire
the best candidates faster.
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3 Industries Coming Together
Career Services Automation
BRC Partners with over 500 Universities,
representing over 2,000,000 students and Alumni
200,000 technology professionals 300 career
fairs in 70 cities throughout the United States,
Canada and Europe

• Resume Processing
• Private Database Hosting
• Job Requisitions Management, including Job
  Posting capabilities
• Resume Searching
• Applicant Tracking
• Management Reporting
• Joboo

Corporate Candidate Tracking Systems
Career Fair Automation
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Where BrassRing fits with the Competition

• 2 types of recruiting software companies
• Retail- All job sites that cater to open general
  populations of employers and job seekers.
• Monster.com
• Jobs.com
• Dice.com
• Industry Specific- Web services designed to
  service specific segments of the overall
  population.
• BrassRing (Universities)
• Incpad.com (IT Only)

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Where BrassRing fits in
BrassRing will be the only company to

• Focus entirely on assisting the interaction
  between universities, job seekers and employers.
• Provide a seamless integration of University
  candidate databases/interviewing management
  systems with the corporate candidate tracking
  systems.
• Not to provide services to 3rd Party Recruiters.

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Interaction in the Market Place
Hiring Companies
BrassRing
Retail Companies
Interviews
Resumes Content
College Grads
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The BrassRing Short Term Strategy

• Integrate business database units
• Integrate software functionality among business
  units
• Continue to partner with additional Universities
• Position the company for IPO.
• Establish a marketing presence for the BrassRing
  with employers.
• Chicago Tribune, Washington Post
• HireSystems
• 500 Universities
• Direct marketing to Fortune 500 Companies

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BrassRing Long Term Strategy

• Build a unified service offering to all customers
  of any of the BrassRing assets.
• Menu style of services for Universities and
  Employers.

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Careers in this Industry

• Many diverse career opportunities- Joboo
• Sales
• Marketing
• Programming
• Support
• Planning Management

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The Employer Experience

• Search resumes at schools
• Post Jobs to schools
• Interact with on-campus recruiting schedules
• Co-ordinate on-campus events
• Employer View