GUIDING COMPUTATIONAL DESIGN CREATIVITY RESEARCH

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GUIDING COMPUTATIONAL DESIGN CREATIVITY RESEARCH

• DAVID C BROWN
• Computer Science Department
• WPI, Worcester, MA 01609, USA
• ltdcb_at_cs.wpi.edugt

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Motivation

• Need to study design creativity
• Take computer science viewpoint
• Build Computational Design Creativity systems
  (CDCs)
• Experiment with CDCs
• Study impact of changing the knowledge
  reasoning in CDCs

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Creative Products

• How to judge impact?
• Judge design/product (i.e., CDCs output)
• How to determine if product is creative?
• What factors are there for rating?

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Besemers CPAMCreative Product Analysis Model

• Factors Novelty, Resolution Style
• Novelty newness
• Surprising, Original
• Resolution meets needs
• Logical, Useful, Valuable, Understandable
• Style refined, developed, coherent whole
• Organic, Well-Crafted, Elegant

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CPAM Use

• Provides a profile
• a value for each of the 9 characteristics
• Human uses profile to judge CDCs design
• CDCs uses profile to judge partial or complete
  designs
• CDCs makes decisions intended to affect the
  profile

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Sample Challenges

• Surprising CDCs know what is normal
• Useful product matches intended use?
• Valuable cost-benefit analysis of uses
• Understandable difficulty of interaction
• Organic aesthetic judgments
• Elegant simple but powerful

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Consequences

• Many creativity issues discussed are concerned
  with novelty
• CPAM encourages a move away from just novelty