The Risks

1
The Risks Rewards of Economic Development
Partnerships

• The Anaheim/Disneyland Resort Expansion

2
Place . . . Where are we talking about?

• 1,100 acres in the heart of the OC and Southern
  California
• A place the world knows visits often
• A key tourism driver
• An economic engine driving much of SoCals economy

3
What you see today . . .
4
A Successful Destination . . .
. . . it wasnt always that way.
5
Problem . . . The situation in 1990

• Limited length of stay
• Constrained infrastructure
• Streetscape not destination quality
• Convention facilities loosing competitive edge

6
Problem . . . Is this where youd want to
vacation?
7
Problem . . . Does this signage convey quality?
8
Problem . . . In 1990 the City industry was
confronted with one big mess
9
Players . . . Who had a stake in the outcome?

• City
• Disney
• Meeting Industry/Convention Center
• Group Sale/Convention Hotels
• Tourism properties
• Restaurants
• Immediately adjacent neighborhoods
• City image (how the city IDs itself)

10
Driving QuestionsWhat framed the negotiations?

• What would extend length of stay?
• What makes a destination environment?
• What was needed to address environmental
  mitigations?
• What was the price tag?
• Who would pay?

11
Consequences . . . What were the status quo
downsides?

• Image
• Financial
• Surrounding areas

12
Technical Issues . . . Was it just about
finances?

• Land use
• Design
• Environmental
• Financial

13
Approach to Negotiations . . . What worked?

• Criteria
• Economic Standard
• Mutual Consequences

14
Timeline . . . Did it take longer than you
thought?
15
Outcomes . . . Pictures tell one part of the
story
16
Outcomes . . . Numbers tell the other

• Visitations
• Tracking to financial projections
• Tracking to profit objective

17
One Parting Comment . . .Whats next . . . its
never enough?