PRESIDENTIAL SCANDALS STRAGEGIES AND RHETORIC

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PRESIDENTIAL SCANDALSSTRAGEGIES AND RHETORIC
Mary Moffett Kristin Halfpenny
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STRATEGIES

• IMAGE REPAIR DISCOURSE
• WILLIAM L. BENOIT
• APOLOGETIC DISCOURSE STRATEGIES
• B.L. WARE WIL A. LINKUGEL

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IMAGE REPAIR STRATEGIESWILLIAM L. BENOIT

• 1)Denial
• Simple Denial
• Shift Blame
• 2)Evade Responsibility
• Provocation
• Defeasibility
• Accident
• Good Intentions

• 3)Reduce Offensiveness
• Bolster
• Minimize
• Differentiate
• Transcendence
• Attack Accuser
• Compensate
• 4)Corrective Action
• 5)Mortification

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APOLOGETIC DISCOURSE STRAGEGIESB.L. WARE WILL
A. LINKUGEL

• Reformative Strategies
• Denial
• Bolstering
• Transformative Strategies
• Differentiation
• Transcendence

Major Rhetorical Postures Absolution Vindicative
Explanative Justificative
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RICHARD MILHOUSE NIXONDENIAL SPEECHES - 1974

• Strategies
• Effectiveness
• Denial
• Simple Denial
• Shift Blame
• Reduce Offensiveness
• Minimization
• Transcendence
• Corrective Action

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WILLIAM JEFFERSON CLINTONDENIAL SPEECH JAN.
26, 1998

• Denial
• Transcendence
• Bolstering

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NIXON SCANDALPHOTOGRAPHY
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NIXONSRESIGNATION SPEECH

• Strategies Effectiveness
• Denial
• Mortification
• Apology
• Evade Responsibility
• Good Intentions
• Reduce Offensiveness
• Differentiation
• Bolstering
• Transcendence

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CLINTON SCANDALPHOTOGRAPHY
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CLINTONNATIONAL ADDRESSPOST-GRAND JURY

• Techniques Used in this speech
• Mortification
• Denial
• Attacker accuser
• Transcendence
• Critics Comments
• Private Vs. Public Duality

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AUDIENCE AND IMAGE
Audience Perceptions Number and Type of
Audience Likely Reaction of Audience
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MEDIA AND IMAGE

• The Fourth Estate
• Public Polling
• Ex. Clinton speech
• Implications?

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DISCUSSION

• EFFECTIVENESS
• AND
• OUTCOME