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16 juli 2019
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Export Music Sweden
Mission statement ExMS was formed with the aim
of initiating, assisting and facilitating the
promotion and marketing of Swedish, popular
music worldwide.
Export Music Sweden AB

• IFPI The recordcompanies producers
• STIM The publishingcompanies songwriters
• SAMI The performing artists organisation

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Export Music Sweden

• Company funding
• Music industry owner organizations cover 1 staff
  overhead.
• Project funding
• Foreign ministry
• Swedish Institute
• Swedish Trade organisation Exportrådet
• Culture funding
• Jointventure Rikskonserter/Export Music Sweden
• 1 mill sek/2006-07-08
• 2009 - .. ????

Export Music Sweden AB
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Total Swedish Music export value
2006 2,2 miljarder sek
Export Music Sweden AB
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Music Export Världs Ligan preliminär 2007 lista

1. USA
2. UK
3. Frankrike
4. Tyskland
5. Canada
6. Mexico
7. Spanien
8. Australien
9. Sverige
10. Finland

Export Music Sweden AB
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Newsletters web

• Regular
• newsletters within
• the industry
• Active
• www.exms.com
• updates

Export Music Sweden AB
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Worldwide digital push for Swedish Music

• Websites worldwide

Export Music Sweden AB
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Worldwide digital push for Swedish Music

• Mobile operators worldwide

Export Music Sweden AB
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2006-2008 Normal ExMS activities

• Midem Cannes January
• South by SouthWest Austin Texas March
• MusExpo Los Angeles April - May
• PopKomm Berlin September
• Sweden Sounds Tokyo Japan
  October
• Swedish Music Seminar New York
  October
• Womex Sevilla Spain October

Export Music Sweden AB
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When showcasing internationally

• Work with media partners
• Music everywhere incl. digital
• myspace, sirius, youtube, hoooka,
• imeem, emusic
• - Embassy GK UD SI RK KR ..

Export Music Sweden AB
CLOSED
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Midem Cannes France - January

• National stand
• 60 companies 120 delegates
• Music showcases
• Panel seminars

Export Music Sweden AB
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South by Southwest Austin Texas March

• Live Showcase Tour
• Exhibition with Nordic stand
• Over 1 400 bands showcasing
• All USA media is there

Export Music Sweden AB
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Musexpo Los Angeles - May

• Highest quality music industry event
• Seminars with major music CEOs
• Showcases clubs around Sunset Blvd
• Around GKs Beyond Blond

Export Music Sweden AB
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PopKomm Berlin Germany - September

• 50 of Midem
• National stand
• Music Showcases
• Seminars

Export Music Sweden AB
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Swedish Music Day(s)

• Any major city
• 1 full day Seminar Showcase
• Consulate General Embassy
• Business Live Music
• Sponsors

Export Music Sweden AB
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Day One
Showcase trendy bar
Sweden Soundsin Japan/China
Export Music Sweden AB
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Day Two
Showcase Reception Embassy
Sweden Soundsin Japan/China
Export Music Sweden AB
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Day Three
Showcase biggerclub
Sweden Soundsin Japan
Export Music Sweden AB
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Day Four
PromotionRadio TVRetail
Sweden Soundsin Japan
Export Music Sweden AB
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Washington H O S
Export Music Sweden AB
October 2006
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China beach head
Export Music Sweden AB
2006 ongoing ?
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Export Music Sweden AB
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2008 ExMS activities

• Midem Cannes January
• Eurosonic Gronningen Holland January
• South by Southwest Austin Texas USA March
• MusExpo Swedish Music Seminar L.A. USA April
• B2B China Beijing Guangzhou May
• Sweden Sounds in China ANNULADO May
• PopKomm Berlin October
• Womex Spain October
• CMJ Swedish Music Seminar N.Y. USA October
• Sweden Sounds in Japan 1Q 2009 ?

Export Music Sweden AB
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2009 ExMS activities ? ? ? ? ?
Export Music Sweden AB