VoIP/SOA Integration

1
(No Transcript)
2
VoIP/SOA Integration

• Impact on IT Apps, Processes, Overall Business
  Transformation

Alan Rosenberg Director of Product Management
www.bluenotenetworks.com
3
Voice and IT Are Separate Islands
Voice World
IT World

• Monolithic PBXs
• Proprietary provisioning systems
• Static users, stationary phones

• Unix or Windows Servers
• Active Directory, RADIUS, LDAP
• Mobile, Internet-based workforce

4
VoIP Delivers Limited Convergence

• VoIP offers network layer convergence, but
• Separate management provisioning systems
• Different tools staff
• Monolithic IP PBXs
• Outside realm of datacenter
• Limited APIs
• TAPI, JTAPI
• Vendor specific
• How can telephony services deliver value to
  business processes?

5
Service Oriented Architectures

• Enterprise IT trend towards SOAs
• Business process improvement top CIO priority
• SOAs drive business process improvements
• 25 of US organizations have already deployed SOA
  2006 Evans Data Study
• 78 adoption in banking industry 2006 Gartner

6
Evolving to Service Orientation
Application, Asset Silos
Service-Oriented Applications, Assets
Business functionality buried in applications,
asset silos proprietary interfaces servingthe
silos
Business functionality exposed as business
services standards-based, shared reusable
services
7
SOA Technical Benefits

• Application de-coupling
• Changes in one service do not effect other
  services
• Location transparency
• Support virtual hardware environments
• Code reuse
• Single service used by many applications
• Platform independence
• Single development effort yields multi-platform
  support
• Standards based solution
• Supported by multiple vendors and technologies

8
SOA Business Benefits

• Reduced time to market
• Faster product and service delivery
• Business agility
• Rapidly respond to business changes
• Lower development costs
• Eliminate redundant development efforts
• Improve productivity
• Increase automation
• Reduce process steps
• IT asset reuse
• Leverage existing systems

9
Voice as a Web Service
Business Communications Platform
Deliver Voice as a reusable Web Service in an SOA
10
Business Communications Platform

• Delivers voice as an IT application
• Executes voice services on datacenter servers
• Improved economics
• Leverages IT management infrastructure and staff
• Active Directory, RADIUS, LDAP, etc
• No monolithic PBX
• SOA-ready
• Enables voice service/business process
  integration
• Add voice services to business applications
• Drive business logic into call processing
• Correlate session and application data
• Interworks with external networks and services
• PBXs, PSTN, Internet/SIP-based networks, services
  and devices
• Non-disruptive, incremental expansion
• Extended enterprise customers, partners,
  employees

11
Business Communications Platform

• Abstraction layer
• Simplifies software development
• Eliminates SIP/Telecom proficiency needs
• Shortens project cycles
• Reduces costs

12
Financial Services Compliance Interception
Compliance Agent
Analyst
Broker
PBX
Call Routing Service
13
Financial ServicesStock Notification Service
Compliance Agent
Analyst
Broker
PBX
Call Routing Service
Stock Service
Customer Database
Web Site
Call me on mobile when PowerCo hits 100
Customer
14
Financial ServicesStock Notification Service
Compliance Agent
Analyst
Broker
PBX
Call Routing Service
Stock Service
PowerCo at 100. Press 1 to sell
Customer Database
Web Site
Customer
15
Financial ServicesClick-to-talk
Compliance Agent
Analyst
Customer Service Agent
PBX
Call Routing Service
Stock Service
Broker
Customer Database
Web Site
Click-Talk
Customer
16
Voice as a Web Service Benefits

• Business agility
• One service reused by multiple applications
• Rapid application development and deployment
• Lower cost
• No telephony expertise
• Leverage existing infrastructure
• Exploit datacenter servers
• Share business logic and policy stores
• Combine IT/Telecom operations tools and staff
• Leverage incumbent Telecom infrastructure
• Extend legacy systems
• Incrementally deployed
• Improve service and product revenues
• Increased customer reach
• Increased customer satisfaction and retention
• New products and services

17
Business Communications PlatformConsiderations

• Distributed, software-based solution
• Run voice services on datacenter servers
• Leverage IT operations infrastructure
• Active Directory, RADIUS, LDAP, etc
• Support IT SOA standards and initiatives
• Rich, flexible programming interfaces
• Abstract programming layer
• Integrated business logic and call processing
• Session and application data correlation
• Standards-based and interoperable
• PBXs, PSTN, Internet/SIP-based networks
• SIP handsets and soft phones
• NAT FW traversal solutions

18
QA
Alan Rosenberg Director of Product
Management arosenberg_at_bluenotenetworks.com
www.bluenotenetworks.com