Business Cant Get SOA Without Getting SORE

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Business Cant Get SOA Without Getting SORE

• Ed VazquezSprint Nextel

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Business Cant Get SOA Without Getting SORE

• Personal Introduction
• Ed Vazquez, Sprint Nextel Group Manager
• SOA Implementations Web Service Integrations
• Cybrarian
• Purpose
• Discuss SOA Business Approaches that will
  realistically
• Scope Projects into Tangible Deliverables
• Identify Actual Cost Savings and ROI
• Deliver highly flexible Application
  Infrastructures
• What This Really Means
• Getting SORE

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Business Cant Get SOA Without Getting SORE

• Agenda
• What it means to Get SORE
• Definitions
• Illustrations
• Examples
• SORE Learnings
• Managing SOA SOREness
• Close
• Limits
• 20 Minutes

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Business Cant Get SOA Without Getting SORE

• How do we Scope projects so we dont get lost in
  SOA Purgatory?
• Identify Business Sponsors and Partners
• Identify the desired Business Benefits for
  Products and Domains.
• Operational Efficiencies
• Revenue Generated
• Loyalty / Retention
• Identify the Business Priorities.
• Limit Projects or Initiatives to SOA Roadmap.
• Doing these things means your Organization has
  begun to

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Business Cant Get SOA Without Getting SORE

• Strategize
• Define impacted Customer Segments.
• (Retail / Wholesale or Business / Consumer,
  etc.)
• Define preferred Web or Interface Channels for
  Customer Segments.
• (Websites, Web Services, EDI, Ariba, etc.)
• Define Core Products.
• (MPLS, Toll Free, Calling Card, VOIP, Frame,
  etc.)
• Define the Key Functions / Transactions required
  to support each Channel.
• (View Repair Ticket, Get Pricing for Dedicated
  Access, Create MPLS Order, Get ATM Reports, etc.)

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Business Cant Get SOA Without Getting SORE

• Strategies Business Roadmaps
• Develop a set of Roadmaps for each Business Unit
  / Division.
• Consolidate to a Master Roadmap, where possible.

All information is purely representational and is
not actual Sprint proprietary information.
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Business Cant Get SOA Without Getting SORE

• How do we identify actual Operational
  Efficiencies, Cost Savings, or Revenue to deliver
  ROI?
• Identify the Business Benefits at a Transactional
  Level.
• Operational Efficiencies (Per Ticket Viewed)
  Saved.
• Revenue Generated - Per Transaction Generated.
• Loyalty / Retention Revenue at Risk w/o
  Integration.
• Identify the People Impacted.
• Gain Involvement (Resources) from Call Centers,
  Sales Teams, and Support Centers, etc. where
  Transactions occur.
• Identify the Processes Impacted.
• Get Baseline Processes for Transactions,
  Workflows, etc.
• Identify the Systems Impacted.
• Contract Benefits to the Business Sponsors and
  Partners.
• Doing these things means your Organization has
  begun to

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Business Cant Get SOA Without Getting SORE

• Operationalize
• Define the Initiative or Concept so that it can
  be clearly Measured and Expressed.
• Survey and Analyze Consumer Demand Priorities.
• Identify the Baseline Future Costs Per
  Transaction / Function.
• Identify the Processes that are impacted.
• Measure the Baseline Processes, Forecast New
  Process, and Calculate Costs Benefits.
• Identify the People that support that process.
• Measure the Baseline Headcount, Forecast New
  Headcount Calculate Costs Benefits.
• Identify the Systems that support that process.
• Measure existing System Support Costs, Forecast
  New Costs Calculate Costs Benefits.
• Determine the Business Value of an SOA
  implementation.
• Whats O look like?

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Business Cant Get SOA Without Getting SORE

• Operationalization
• Consider Consumer Demand Business Priority.

All information is purely representational and is
not actual Sprint proprietary information.
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Business Cant Get SOA Without Getting SORE

• Operationalization
• Identify Key Processes and Measures Document
  Baselines

All information is purely representational and is
not actual Sprint proprietary information.
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Business Cant Get SOA Without Getting SORE

• Operationalization
• Forecast New Business Process Forecast Key
  Measures

All information is purely representational and is
not actual Sprint proprietary information.
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Business Cant Get SOA Without Getting SORE

• Operationalization
• Consider Costs vs Benefits.

All information is purely representational and is
not actual Sprint proprietary information.
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Business Cant Get SOA Without Getting SORE

• How can we deliver Solutions quickly and
  affordably?
• Know what Services (transactional building
  blocks) have already been built.
• Build Proactively (on occasion).
• Anticipate Service needs.
• Create Bundles of Services that can be
  orchestrated to create Flexibility in Solution
  Architecture.
• Survey Active and Potential Service Consumers to
  learn Improvement and Reuse Opportunities.
• Retire Services when appropriate.
• Doing these things means your Organization has
  begun to

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Business Cant Get SOA Without Getting SORE

• Rationalize
• Identify Prioritize the Integration Candidates
  (Service Consumers) for each Service.
• Consumers by Customer Segment.
• Consumers by Business Domain.
• Analyze existing Legacy and Application Functions
• Catalog Existing (and Future if desired) Services
  / Infrastructure Assets.
• Make the Service Registry available to the
  Business Analysts / Users.
• Create Reusable, Flexible Services the first
  time.
• Gather Use Cases across Segments, Consumers and
  Operations groups.
• Assign Business Ownership of Services.
• Version Optimized Services, when appropriate.
• Develop Internal and External Integration
  Capabilities Processes.
• Define Roles, defining Business and IT
  Partnership.
• Set Transactional Goals for each Initiative and
  Service.
• Number of Consumers for each Web Service.
• Performance for Services.

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Business Cant Get SOA Without Getting SORE
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Business Cant Get SOA Without Getting SORE
Security
WSM
Rules Engine
BPM
CreateRS2Ticket
GetRS2TicketStatus
UpdateRS1Ticket
CreateRS1Ticket
GetRS1TicketStatus
Repair System 1
Repair System 1
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Business Cant Get SOA Without Getting SORE

• How do we continue the Evolution towards
  Enterprise SOA?
• Communicate Concepts / Initiatives in Planning,
  Development, and Deployment.
• Report on Infrastructure Asset Performance.
• Report the Actualized Business Costs / Benefits.
  
• Articulate the availability of the Business
  Services.
• Doing these things means your Organization has
  begun to

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Business Cant Get SOA Without Getting SORE

• Evangelize
• Clearly articulate the Business Value of SOA.
• SOA Reporting should be timely and comprehensive.
• Develop a Domain Pipeline.
• Publish online or someplace where other
  (internal) Organizations can reference them (and
  include in their Domain Scorecards).
• Develop a Domain Scorecard.
• Report on Total Number of Transactions, Cost
  Avoidance / Operational Efficiencies Revenue
  Generated. Publish online or someplace where
  other (internal) Organizations can reference them
  (and include in their Domain Scorecards).
• Develop Project Burn / Spend Reports to manage
  SOAGoneWild.
• Watch other Domain Pipelines for Opportunities to
  Evangelize.
• Sponsor internal SOA Summits Share and Compare
• Pick SOABattles wisely
• Promote Incent Reuse of Infrastructure Assets.

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Business Cant Get SOA Without Getting SORE

• SORE Learnings
• Granularity is Everything.
• Develop Atomic, first.
• Orchestration is the Realization of Reusability.
• Aggregate Composite Services Business
  Agility.
• Governance Policy is Critical.
• Manage Service Consumers and Integrations.
• Catalog Infrastructure Assets.
• Expose SOA Successes to Everyone.
• Manage Integration Platforms.
• Too many or complex Gateways reduce Reusability
  ultimately, ROI.
• Most dont have the Latest Greatest.

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The Business Cant Get SOA Without Getting SORE

• Managing SOA SOREness
• Strategize
• Strategize Early
• Update Strategies Regularly (Quarterly)
• Execute Ruthlessly
• Operationalize
• Operationalize Continuously
• Educate Business Trading Partners
• Rationalize
• Align with Existing Initiatives
• Know Your Integration Capabilities and Services
• Evangelize
• Own the SOA Challenge
• Celebrate the SOA Successes
• Be SOAccountable Learn from Mistakes (Theyre
  gonna happen)

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Business Cant Get SOA Without Getting SORE

• Thank you for your Time Attention.
• Ed Vazquez
• Group Manager, Sprint Nextel
• SOA Implementations Web Service Integrations
• Disclaimer Ed Vazquez does not officially own
  the rights or trademarks for SORE,
  SOAccountability, SOABattles or SOAGoneWild (and
  neither does anyone else). Feel free to use them
  freely.