Integrated Image Recommendations Seal Signatures

1
Integrated ImageRecommendationsSealSignat
ures Use
2
University SealCeremonial and Executive Use Only

• Included
• Diplomas
• University ceremonies
• President, Vice Presidents, Provost, Trustees,
  and Chancellors only
• Business cards
• Letterheads
• Personal presentations
• Websites
• Invitations
• Permanent building insignias

• Excluded
• Marketing collateral
• General websites
• Banners (other than for ceremonies)
• Signage
• Coasters, placemats, napkins, etc.
• Alterations of any kind
• Artistic interpretation (e.g. using the seal to
  dot an i)

3
University Signature
4
Campus Signatures
5
IUPUI Campus Signatures
6
Use of Signatures

• Prominent position
• Stationery, business cards, recruitment
  materials, websites, and key signage
• Minor element (back cover, footer, sleeve, etc.)
• Displays, print/television ads, billboards,
  campaign materials, give-aways, etc.
• Campuses/units express their personality through
  colors, copy, photos, etc. (not individual logos)

7
Deliverables to Expect

• Integrated Image Guide Book
• Signatures
• Signature guidelines
• IU font
• Color/font palette
• Signature
• Secondary trade font palette
• Brand Essence Tools
• Mood boards
• Verbal descriptions
• Mascots
• Presentations/Timeline
• June Internal rollout
• Fall External rollout

8
Integrated ImageRecommendationsQuestions/D
iscussion