?G?

1
Management Ch13 Managing Change and
InnovationInternet-base
?G? ??????? ?? ???(??)

2
Report Outline? Pay attention to how you
handle change. Figure out why you resist certain
changes and not others.? Read material thats
been written about how to be a more creative
person. ????????-????????? ???????????????Carly
Fiorina???????
3
why I resist certain changes and not others?
??????????,??????????????????
gtgtgt?????,???????????????????????? gtgt???????????,e
x????,????? gtgt??????????,ex???????????????? ??
,???????????? gtgt???????????,ex?????????????? ???
????????. gtgt?????????(?????????)?????,ex?? ????
????,???????????????. gtgt?????????????????????? ?,
ex????????????,??????????????? ????,????????,????
????????????.
4
Why I resist certain changes and not
others?(Cont.)
gtgtgt???????,???????????????????????,????????,??????
?????????,??????????????????,?????????????,???????
?????,??????????? gtgtgt???????,??????????????? gtgt?
??????????? gtgt???????????,???????????? gtgt???????
??????????????
5
How do I handle change?
?????????????,??????,????????? gtgt???????????????
???,???????????????,???????????? gtgt??????????????
????????????,???? ???????? gtgt????????????????????
???,??????? ?????????,???????? gtgt????????????????
???,??????????,???????????,????? gtgt??????????????
?????,??????? gtgt????????????????????,????????,???
????,??????? gtgt??????????????????????????????? gtgt
??????????????????????????????
6
??????-????
???????-?????????
????? gtgt???1992????????????
???????????????,?????????????(1986??)
????????,???????? ???????????,?????????(1988??
?) ?????,??????,????????(1988?)
??9400????????????,?????????(1990?)
gtgtgt????-?????????,????????? 1.?????????????????
?????,????????????????
???????(????????) 2.???????????????,??
?????,?????????? 3.???????????????????
?,???????,?????????? gtgtgt????-??????,????
?????????????????
1.????????????????????????????????????
??????????,? ??????????--??????????,?
? ????????????????
????????,????????????
???????????
2.?????????????????(??????),???????????
??????(????)???????,?????????????????
?
7
??????-????
???????-?????????
gtgt2000???????????? ???????,???????DRAM
,?? DRAM????,????????? ??????????????
?????????????,?????? ???????(?????????),??????
? ??????????????,????????
gtgtgt????????? 1998?????????????????1999??????30?
???,?? ??????????? gtgtgt????????? 1999???????
????, ????????????? gtgtgt????????? ???????????
gtgtgt?????????? 1998?,???????,??????????????
??2000?????- ????????????????????????,???????????
? ???????????????????????,????????
8
??????-????
???????-?????????

• ?????
• 2003?,??????????????????21.5?,??????,???????????(?
  ?2003???????????????????????????????????????15.15
  ,?????
• Acer?????????????,Acer????20032006??????

9
????????-????
?????????????? Carly Fiorina???????

• ?????
• 1999?7?,??????????,??????IBM????????(HP)??????????
  ???60??????????????????????
• ??????,???????????????????????Chai, Tape Alert,
  Vectra???,???????????,??????,???HP??????
• ??????????????????????????????(front
  end),????????HP?????????(back end)????????????,???
  ???????????????
• ?????????,??????????????,?200?????????????????????
  ??????????????

10
????????-????
?????????????? Carly Fiorina???????

• ?????
• ?????????????????,?????????,??13.1???????,?9.5,
  ????,?6???????,2004??????,???????????15.6,??????
  ?9.5????19 ?
• ????????,????????????????????(??????),???????,????
  ???????????????????,?????????????,???????????????,
  ???????????????????????????????????---Morris

11
????
1.http//www.cw.com.tw/ 2.www.cwbook.com.tw/reader
/fiorina?????? 3.www.inyoung.org/????/????????.h
tm 4.http//big5.xinhuanet.com/gate/big5/news.xinh
uanet.com 5.http//brandingtaiwan.org/public/bestC
ompanyList 6.http//www.watsonwyatt.com/asia-pacif
ic/taiwan/pubs/articles