??e??a ?p?f??t?? ?a?ep?st?

1
??e??a ?p?f??t?? ?a?ep?st?µ??? ?t?
2000-2005 ?a???s?as? ?p?te?esµ?t??
???t??? 2006
2
?a?t?t?ta ??e??a?
???????? ?????GOG?S MRB HELLAS ?.?. ???????S
S????G? S??????O? 16 23 ?a???a???? 2006 ????S
??????S ??s?t??? t??ef????? ??e??a µe t? ???s?
t?? e?d???? s?st?µat?? t??ef?????? s??e?te??e??
Bellview 6 / CATI (computer aided telephone
interviews). ? ??e??a d?e????? s?µf??a µe t???
?a???e? de??t?????a? p?? ??????? ? S????, ?
ESOMAR ?a? ? WAPOR µ???? t?? ?p???? e??a? ? MRB
Hellas. ???G??????????? ??T???S ???????????e ?
d?ad??as?a t?? t??a?a? ep?????? t??ef??????
a???µ?? (random dialing). ? ep????? t??
e??t?µe??? ????e µe t??a?? t??p?.
???s?µ?p??????a p?s?st?se?? ?? p??? t? f??? ?a?
t? ?t?? ap?f??t?s??. ???G?? 301 ap?f??t?? ???
(µe p??t? pt???? se ??? st?? ????da ? t?
e??te????) / ??t????? ?e?a??ped??? /?? ?p????
????????sa? t? p??t? t??? pt???? (????st??a?)
st? d??st?µa 2000 µe 2005. F??? ??d?e? 49,8 -
G??a??e? 50,2 ?????? ??? t?? 18 et??.
???????S ?e?a??p?d?? ?tt???? S??????????S
????st??a? 45 e?e???t?? t?? MRB Hellas.
?? e??t?µat?????? t?? ??e??a?, ? a????s? ?a? ?
pa???s?as? ????e ap? t?? ??e???t??? ?µ?da t??
???????.
3
??µ? ?e??µat?? / ????? ?????s??
???? ???G????S ?
??d?e? 150 49,8
G??a??e? 151 50,2
?p?f??t?? 2000-2002 151 50,2
?p?f??t?? 2003-2005 150 49,8

?p?f??t?? se aµe?ß?µe?? e??as?a 179 59,5
??e???? ap?f??t?? se ?µes? a?a??t?s? e??as?a? 55 18,3
?? e??a??µe??? ap?f??t?? a??? ??? se ?µes? a?a??t?s? e??as?a? 18 6,0
S????? ?? ???a??µe??? / ??????? 73 24,3
?p?f??t?? se e?pa?de?s? 33 11,0
?p?f??t?? se st?at??t??? ??te?a 12 4,0
?p?f??t?? apas?????µe??? µe ????a??, f???t?da p??s?p?? ? ???? pa?ap??s?a d?ast????t?ta 4 1,3
4
3.1 ??ad?µa??? ?a? ?pa??e?µat??? ???f?? ?p?f??t??
5
3.1.a Se p??a ?????a ????st??ate / p??ate p??t?
pt???? S????? ?p?f??t?? (?301) ?????s? se
???a??µe???? (?179) ??e????? (?73)

6
3.1.ß ?? p??t? pt???? sa? t? ???ate st?? ????da ?
st? e??te???? S????? ???t????t?? ?p?f??t??
(?301)

• ?????te?? e??a? t? p?s?st? ap?f??t??
• ?a?ep?st?µ??? t?? e??te????? µe a??te??
• ep?ped? µ??f?s?? pat??a

7
3.1.? Se p??a ???a t?? e??te????? ???ate t??
p??pt???a??? sp??d?? sa?
???t????te? µe ???t? ?t????? ap? ?a?ep?st?µ?? t??
???te????? (N50)

G?a stat?st??? ß?s? ??t? t?? 60 at?µ?? ta
st???e?a e??a? e?te??? e?de??t???
8
3.1.d ??ete µetapt???a?? d?p??µa ?a? t? ep?p?d??
S????? ?p?f??t?? (?301) ?????s? se ???a??µe????
(?179) ??e????? (?73)

• ?? 24 e? a?t?? ????? µetapt???a?? st??
  ?p?st?µe?
• ??????µ?a?, ?p??e???se?? ?a? ??????s??.
• ??? ??a 12 se ?e???????a ?a? ?p?st?µe?
  ???a?????.
• ?????te?? e??a? t? p?s?st? ap?f??t??
• µe µaste? µe p??t? pt???? ????te?????? ?a?
• F?s???µa??µat???? Sp??d??.
• ??af???p???s? pa???s?????? ep?s?? ?a? ??
• ap?f??t?? µe µ?ste? µe a??te?? ep?ped?
  µ??f?s??
• pat??a

9
3.1.e ?? µetapt???a?? sa? t? ???ate st?? ????da ?
st? ???te????
?p?f??t?? µe ?etapt???a??? Sp??d?? (?109)

• ?????te?? t? p?s?st?
• St??? ??d?e?
• St??? e??a??µe????
• St??? ap?f??t??? µe µ??f?s? pat??a a??t????
  ep?p?d??

• ?? 70 a?t?? t?? ap?f??t?? ??a?a? t?
  µetapt???a?? t??? st?? ?. ??eta??a

10
3.1.st St?? ????a apas????s? sa? e?saste
S????? ?p?f??t?? se ?µe?ß?µe?? T?s? ???as?a?
(?179)
?????te?? eµfa???eta? t? p?s?st? t??
a?t?apas????s?? st??? ap?f??t??? µe a??te??
ep?ped? µ??f?s?? pat??a.

???a??µe??? se ?µe?ß?µe?? T?s? ???as?a?
11
3.1.? ???? ap? ta pa?a??t? pe?????fe? ?a??te?a
t?? ?at?stas? sa? s?µe?a ??saste... S?????
???t????t?? ?p?f??t?? (?301)

• ?????te?a
• ?p?f??t?? 2003-2005
• ?????p?st???? Sp??d??
• Sp??d?? ??????µ?a?

12
3.1.? ???? ?ta? pe??p?? t? d??st?µa p??
µes???ß?se ap? t?? ap?f??t?s? sa? (p??t? pt????)
µ???? ?a ß?e?te d???e??
S????? ???t????t?? ?p?f??t?? (?301)

13
3.1.? St? d??st?µa ap? t?? ap?f??t?s? sa? ap? t?
pa?ep?st?µ?? (p??t? pt????) µ???? s?µe?a p?se?
f???? ??ete a????e? d???e??
???a??µe??? se ?µe?ß?µe?? T?s? ???as?a?
S????? ?p?f??t?? se ?µe?ß?µe?? T?s? ???as?a?
(?179)

14
?? ???a??µe??? / ??e????
15
3.1.? ??s? ?a??? de? e????este / ????ete ??a
d???e??
?? ???a??µe??? / ??e????
S????? ?p?f??t?? ??????? / ?? e??a??µe??? (?73)


16
3.1.?a St? d??st?µa p?? de? e????este, µe p???
t??p? ?p?st????este ??????µ???
S????? ?p?f??t?? ??????? / ?? e??a??µe??? (?73)
?? ???a??µe??? / ??e????

17
3.2 ?p??e?? ??a t?? ?a?ep?st?µ?a??? sp??d??
18
3.2.a ?p??e?? ??a t? ???? t?? ?a?ep?st?µ???
S????? ???t????t?? ?p?f??t?? (?301)
???µa?a ap? 1 ?a????? S?µa?t??? ??? 5
??a??et??? S?µa?t???

19
3.2.ß ???a e??a? ta s?µa?t???te?a p??ß??µata t??
?a?ep?st?µ???
S????? ???t????t?? ?p?f??t?? (?301)
?????te?a se
????? 5 apa?t?se??
??µ???/?????????? ?p?st?µe?
?????p?st???? Sp??d??
????te??????/ F?s???µa??µ. ??µ???/?????????? ?????
p?st????
??µ??? / ?????????? Sp??d?? ??????µ?a?
?????p?st???? Sp??d??
??µ??? / ?????????? Sp??d?? ??????µ?a?

20
3.2.? S?µf??e?te ? d?af??e?te µe t?? ?e?t?????a
st?? ????da µ? ??at???? / µ? ?e?d?s??p????
?a?ep?st?µ??? µe d?da?t?a ??a ?s??? f??t??? se
a?t?
S????? ???t????t?? ?p?f??t?? (?301)
S?µf???a 46,8
?????te?a ta st??? ap?f??t??? µe Sp??d??
??????µ?a? ?a? se ?s??? ap?f??t?sa? 2000-2002
??af???a 40,9
?????te?a e??a? ta st??? ?p?f??t??? ??µ????/
?????????? ?a? ?????p?st???? Sp??d?? ?p?f??t???
2003-2005 ?t?µa µe µ??f?s? ?at??a ?at?te??

21
3.2.d ?se?? p??s?p??? ??at? ap?fas?sate ?a
sp??d?sete st? pa?ep?st?µ??
????? 3 apa?t?se??
S????? ???t????t?? ?p?f??t?? (?301)
?????te?a se
??µ???, ??????????, ?????p?st???? Sp??d??
????te??e?? / F?s???µa??µat???? S?????
????te??e??, F?s???µa??µat???? S????? ?a? S?????
??????µ?a?
G?a ?a ?ata????? ????????? µe t? ????? t??
pt?????
?????te?? t? p?s?st? st??? e??a??µe????
G?a ?a ap??t?s? ????????? ??? a?e???t?t? ap? t??
???????e?a
G?a ?a ???? ???s?µe? ?????µ?e?

22
3.2.e ????? ?ta? ? ?????te??? ????? p?? ep????ate
?a ???ete µetapt???a??
?p?f??t?? µe ?etapt???a??? Sp??d?? (?109)

• ?????te?a se ap?f??t??? µe p??t? pt????
  ????te?????? / F?s???µa??µat???? Sp??d??
• ?a? Sp??d?? ??????µ?a?

23
3.3.a S?ept?µe??? t?? p??t? d???e?? sa? µet? t??
ap?f??t?s?, ?a ???ate ?t? ?? ???se?? sa? ap? t?
pa?ep?st?µ?? sa? f????a?...
S????? ?p?f??t?? (?301) ?????s? se ???a??µe????
(?179) ??e????? (?73)

24
3.3.ß ???e? de???t?te?/???se?? ?a sa? ?ta?
???s?µe? s?µe?a st?? a???? e??as?a? e?? t??
e??ate ap??t?se?/d?da??e? st? pa?ep?st?µ??
????ap??? ?????µ?te? ?pa?t?se??
?????te?a se
S????? ???t????t?? ?p?f??t?? (?301)
?????p?st???? Sp??d??
????te?????? / F?s???µa??µat????, ??µ??? /
?????????? ?p?st?µe?
??µ??? / ?????????? ?p?st?µe? Sp??d?? ??????µ?a?
Sp??d?? ??????µ?a? ??µ??? / ?????????? Sp??d??
????te?????? / F?s???µa??µat???? Sp??d??

25
3.3.? ???e? de???t?te?/???se?? ?a sa? ?ta?
???s?µe? s?µe?a st?? a???? e??as?a? e?? t??
e??ate ap??t?se?/d?da??e? st? pa?ep?st?µ??
????ap??? ?????µ?te? ?pa?t?se??
S????? ???t????t?? ?p?f??t?? (?301) ??e????
(?73)
??e?t???????? ?p?????st??
??a?t??? ?s??s? st? ??t??e?µe?? t?? Sp??d??
???e? G??sse?
G??se?? ??????µ???? ?a? ????st????
G??se?? ??????s??
G??se?? ??a t?? S??s? µe t??? ?e??te?
?p?st?µ????? ??e??a
??a?t??? ?s??s? st?? ???et??µas?a ?a???s??se??

26
3.3.d ??s? a?tap?????eta? ? ????a apas????s? sa?
st? a?t??e?µe?? t?? sp??d?? sa?
S????? ?p?f??t?? se ?µe?ß?µe?? T?s? ???as?a?
(?179)
???µa?a ap? 1 ?e? a?tap?????eta? ?a????? ??? 5
??tap?????eta? p?????
??tap?????eta? gt 59,2

• ?????te?? e??a? t? p?s?st?
• St??? ??d?e?
• St??? ap?f??t??? 2000-2005
• St?? a??te?? ?/? t???
• St??? ap?f??t??? ????te?????? /
• F?s???µa??µat???? Sp??d??

???a??µe??? se ?µe?ß?µe?? T?s? ???as?a?
27
3.3.e ??? e??ate t? d??at?t?ta t?? ep??????, ?a
pa?aµ??ate st?? e??as?a p?? e?saste s?µe?a ? ?a
a????ate d???e??
S????? ?p?f??t?? se ?µe?ß?µe?? T?s? ???as?a?
(?179)
?? d?af???p???se?? s?µßad????? µe a?t?? t??
e??t?s?? a?tap????s?? µe ???st??? a?t??e?µe?? t??
sp??d??.

???a??µe??? se ?µe?ß?µe?? T?s? ???as?a?
28
3.3.st ??ete pa?a???????se? p?t?
µa??µata/seµ?????a epa??e?µat????
?at??t?s??/µete?pa?de?s??
S????? ?p?f??t?? (?301) ?????s? se ???a??µe????
(?179) ??e????? (?73)
?????te?a ta p?s?st? ?s?? de? ?????
pa?a???????se? st??? ap?f??t??? ????te?????? /
F?s???µa??µat???? S????? ?a? ??µ???? / ??????????
?p?st?µ??

29
3.3.? ????? e??a? ?? d?? ?????te??? ????? ??a
t??? ?p????? de? ??ete pa?a???????se? µ????
s?µe?a p?????µµata epa??e?µat???? ?at??t?s??
???t????te? p?? de? ????? pa?a???????se?
seµ?????a epa??e?µat???? ?at??t?s?? (?160)
????? 2 apa?t?se??
?????te?? t? p?s?st? se ???a??µe???? (36)

• St??? ???????? ?? s????te?e? apa?t?se?? e??a?
• ???e??? ???µ???s??
• ??s???? ???sßas?
• ????? ??st??

30
3.3.? ????e?µ???? ??a t?? epa??e?µat??? sa?
e??????/stad??d??µ?a, p?s? ?et??? ? a???t???
a??????e?te ?ata???? ???e µ?a ap? t?? pa?a??t?
pe??pt?se??
???µa?a ap? 1 ?p???t?? a???t??? ??? 5 ?p???t??
?et???
S????? ???t????t?? ?p?f??t?? (?301)

31
3.3.? ????e?µ???? ??a t?? epa??e?µat??? sa?
e??????/stad??d??µ?a, p?s? ?et??? ? a???t???
a??????e?te ?ata???? ???e µ?a ap? t?? pa?a??t?
pe??pt?se??
S????? ???t????t?? ?p?f??t?? (?301) ??e????
(?73)