Do Now

1
Do Now

• List five of the influences on food choices which
  we talked about yesterday.

2
Influences . . .

• Family
• Culture
• Media and advertising
• Health/Body Image
• Peer influences
• Personal taste
• Mood and emotion
• Cost
• Convenience

3
Hunger vs. Appetite

• What is the difference between hunger and
  appetite?

• Hunger a feeling created by the physical need
  for food.
• Appetite a learned behavior created by a
  psychological desire for certain food items.

4
Hunger vs. Appetite

• Which of these two concepts hunger or appetite
  - do advertisements appeal to?
• Advertisements create an appetite for the
  featured food item. They create a psychological
  desire rather than an actual need.

5
Nutrition and Advertising

• You will be creating posters depicting common
  nutrition-related advertising influences and
  themes. Your group may choose any advertising
  theme you can think of. You can use the
  magazines Ive provided to find food
  advertisements for ideas. When finished, you will
  present your posters to the class.

6
Nutrition and Advertising

• Your billboard advertisement should include
• A common advertising theme
• A clearly defined food item which you are
  advertising
• A minimum of one illustration
• Your presentation should include
• An explanation of your advertising theme
• Why you believe your advertising theme is
  effective
• The age group or demographic to which your theme
  appeals and why.

7
CLOSURE

• Write a reflective summary about the factors that
  influence your food choices.
• Factors to consider include
• Favorite foods
• Cultural or ethnic background
• Foods for special occasions, such as holidays and
  birthdays