Advertising

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Advertising
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Did you know?

• Americans are bombarded with about 3,000 to 5,000
  advertising messages each day- so overwhelming
  that we dont even notice!
• How much was a 30-second commercial during the
  Super Bowl?
• 3.7 Million
• Businesses spend an average of 10.4 on
  advertising.

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Who Advertises

• CompanyBrand
• They want you to know their name, logo, slogan,
  and/or design scheme associated with their
  product or service.

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Where do we see advertising?

• Newspapers
• Magazines
• Commercials
• Movie previews
• Billboards
• Freebies
• Bumper stickers
• T-shirts

• Sporting fields
• US Cellular Field
• Events
• Gillette Million Challenge
• Mail
• Stores
• End caps

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So Why Advertise?

• To increase sales and make a profit
• To sell goods, services, ideas, and images
• To inform consumers about products and services
  that are available
• -Around 250 billion is spent on advertising
  annually

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Who Pays for Advertising?

• We do!!! The consumer!

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Brand Advertising

• If you remember their name, youll buy their
  product!
• Jingles- are a catchy musical or rhythmical form
  of advertising.
• Luna
• Oscar
• Slogan- phrase used repeatedly, often in
  advertising or promotion.
• Benefit of brands
• If you like one brand, you can depend on the rest
  of their products.
• Generic

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Informative Advertising

• Inform you about a products features and
  benefits
• Groupon
• Complex items or technical products
• Example Anti lock breaks
• Infomercials ??
• Brownies

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Comparative Advertising

• When an advertisement for a particular product,
  or service, specifically mentions a competitor by
  name for the express purpose of showing why the
  competitor is inferior to the product naming it.
• Pepsi
• Mac vs PC

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Defensive Advertising

• A type of advertising that is initiated for the
  purpose of fighting a potentially damaging or
  negative effect of a competitors ads.

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Persuasive Advertising

• Advertising Techniques 534
• Testimonial
• Bandwagon
• Generalities
• Emotional
• Plain Folks
• Scientific Appeal
• Owning this product will make you
• Happier
• More successful
• More satisfied
• Ignore these evaluate realistically

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Deceptive Practices

• Deceptive advertising deliberately misleads
  consumers
• PUFFERY innocent exaggeration (legal)
• FACTUALLY WRONG penalties but hard to prosecute
  (sweepstakes)
• vague but difficult to prove
• Is it really a sale?
• Bait and switch