Search Engine Optimization (SEO) - PowerPoint PPT Presentation

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Search Engine Optimization (SEO)

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Title: Search Engine Optimization (SEO)


1
Search Engine Optimization (SEO)
  • Presented By
  • Md. Zakaria Chowdhury
  • Yeasin-ul-Haider
  • Sylhet IT Academy

2
Overview
  • Search Engine Optimization
  • On Page Optimization
  • Off Page Optimization

3
On Page SEO
4
Overview
  • On Page SEO
  • Keyword research
  • Meta Description, Meta Tag
  • Internal Linking
  • Content Writing
  • URL Optimization
  • robots.txt
  • sitemap.xml
  • Google Analytics

5
Keyword Research
  • Selecting specific keywords for webpage
  • Google Adwords Keyword Tool

6
Title Description Meta Tag
  • lttitlegtIndian food recepies food recipeslt/titlegt
  • ltmeta name"description" content"Many believe
    the Samosa comes from central Asia before the
    10th century and designed it's way to Indian
    native via the ancient trade routes ."/gt

7
Internal Linking
Internal Linking
8
Content Writing
  • Unique contents for website
  • Keyword Density 3 - 5
  • Keyword Italic, Bold, Underline
  • H1, H2, H3. Organization

9
URL Optimization
  • Keywords in URL
  • Wordpress Plugins All in one SEO, Yoast

10
robots.txt
  • Guides for Search Engine Bots/Crawlers
  • Set Rule to allow/disallow a page/folder

11
Google Analytics
  • Tools for Analyzing Website Statistics
  • https//www.google.com/analytics

12
Off Page SEO
13
Overview
  • Off page SEO
  • Social Bookmarking
  • Forum Posting
  • Blog Commenting
  • Article Submission
  • Directory Submission
  • Link Wheel
  • Youtube video ranking

14
Social Bookmarking
  • Social bookmarking is a social network for
    sharing your website for getting traffic.
  • Such as delicious, digg .

15
Link wheel
  • Link wheel is a tactic for rapid indexing
  • and getting page rank quickly.

16
Forum Posting
  • This is a on-line community for any topics where
    you can get backlink and traffic.

17
Blog commenting
  • Comment on other blogs and
  • Give backlink pointing to your website

18
Article submission
  • Write article according to website products and
    objects
  • And give back link pointing your website .

19
Directory Submission
  • There are many on line directory to get back link
  • you can get back link from directory submission

20
Youtube video ranking
  • Youtube video ranking is also like website
    ranking.
  • Total number of Views
  • Quantity of like
  • Duration
  • Unique title
  • Tags
  • Comments
  • Backlink
  • Share

21
Where to Learn
  • http//banglay-seo.blogspot.com
  • http//webseoguide.net/
  • http//bn.jinnatulhasan.com
  • http//www.seomoz.org
  • http//www.seobook.com
  • http//forums.digitalpoint.com
  • http//www.warriorforum.com
  • Sylhet IT Academy
  • Shuvechcha 86/1, Miah Fazil Chisht, Sylhet
  • Phone 01717022681

22
Thank You
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