Search engine optimization and its technique

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Search Engine Optimization SEO Technique

• Created BY Aarif Habeeb
• MCA,SEO SEM Expert,
• 7791869972
• aarifhabeeb_at_hotmail.com
• www.appsys.in

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Content

• Introduction
• What is Search engine Optimization
• Why is SEO important?
• How do you do SEO?
• Type of SEO
• Technique of SEO
• SEO Tools
• References
• Conclusion
• Contact us
• Thank you !

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Introduction

• SEO (Search Engine Optimization) is the
  activity of optimizing Web pages or whole sites
  in order to make them more search engine
  friendly, thus getting higher positions in search
  results.

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What is Search engine Optimization

• SEO is sometimes also called SEO copyrighting
  because most of the techniques that are used to
  promote sites in search engines deal with text.
• SEO Stands for Search Engine Optimization.
• SEO is all about optimizing a web site for Search
  Engines.
• SEO is the process of designing and developing a
  web site to rank well in search engine results.
• SEO is to improve the volume and quality of
  traffic to a web site from search engines.
• SEO is a subset of search engine marketing.
• SEO is the art of ranking in the search engines.
• SEO is marketing by understanding how search
  algorithms work and what human visitors might
  search.

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Why is SEO important?

• An important aspect of Search Engine
  Optimization is making your website easy for both
  users and search engine robots to understand.
  Although search engines have become increasingly
  sophisticated, in many ways they still can't see
  and understand a web page the same way a human
  does. SEO helps the engines figure out what each
  page is about, and how it may be useful for users.

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How do you do SEO?

• http//www.appsys.in
• There are various technique and tricks for
  doing step by step SEO for your website we will
  explain in below slides.
• Keep smile

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Type of SEO

• There are three type of SEO
• White Hat SEO
• Black Hat SEO
• Grey Hat SEO

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Technique of SEO

• Conceptually, there are two ways of doing SEO
• On-Page SEO- This includes providing good
  content, good keywords selection. putting
  keywords on correct places, giving appropriate
  title to every page etc.
• Off-Page SEO - This includes link building,
  increasing link popularity by submitting in open
  directories, search engines, link exchange etc.

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SEO Tools

• Use this url for complete list of SEO tools
• http//moz.com/blog/100-free-seo-tools
• And for SEO guide and solution
• http//www.appsys.in
• Keep smile

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References

• http//www.appsys.in
• http//www.Tutorialspoint.com
• http//moz.com/
• http//arifseoexpert.blog.com/
• http//arifseoexpert.blogspot.in/2014/06/type-of-s
  eo.html

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Conclusion

• this is the end of this PPT and I hope now you
  have a good knowledge and at least you would need
  any other help to optimize your web site.
• We have covered almost all major concepts related
  to Search Engine Optimization. Now you are
  familiar with most frequently used SEO related
  terminology as well.
• You have learnt how to optimize keywords, title,
  alt, meta tags, anchor and other text from SEO
  point of view. You also have learnt importance of
  having good content in your web site and in
  Miscellaneous Techniques chapter we have
  suggested you other important points which will
  help you to optimize your web site
• SEO SEM
• www.appsys.in

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Contact us

• 624, Above Apex AutomobileNear Krishna MallMain
  Tonk Road, Jaipur-302015Rajasthan,
  Indiawww.appsys.in www.appsys.co.inwww.appsysin
  formatics.com
• Phone us
• Office 91-141-4020120Mobile [phone]Ema
  il info_at_appsys.ininfo_at_appsysinformatics.comapps
  ys.in_at_gmail.com
• aarifhabeeb_at_hotmail.com
• www.facebook.com/AppSys

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Thank you !

• Thank you !