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???? (Willingness to Pay,WTP)
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????????,??????( contingent valuation ,CV)?????

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???????? ??????????????????(????ICT??Pf/Pv?????
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????????????????????????????(????????)
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?????????? ????,??????????????????????????????
????????????????( Golan ?Shechter, 1993
)???????Cho-Min-Naing et al. (2000), Bhati
Fox-Rushby (2002) ?. (?????????)
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