iMedia

1
iMedia

• Proposed Marketing Plan
• Maria Abbott
• General Sales Manager

2
Product Definition

• Internet media provider
• Music and video
• Articles and trade papers
• Historical papers archive

• Publishing service
• Papers
• Articles
• Books
• Games and more

3
Competition

• The Landscape
• Bookstores
• E-sites
• Media services
• Ratings
• Position
• Strengths

4
Market Summary
5
Product Positioning

• Licensed media download provider
• Interactive service provider
• Publishing service provider