Empowering the

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Empowering the Consumer Online
Jon RajiMediaFebruary 2004
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Empowering the Consumer
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Visa Enables the Consumer
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Brand Courtesy

• Visa is the Brand
• Three principles that guide our online efforts
• Distributed Content
• Contextual Relevance
• Relevant Innovation

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QA

• Questions and Answers

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QA

• Q How did we get so smart?
• A Listening to those that really get it