Food Advertising

1
Food Advertising

• Advertisers have many methods to try to get
  you to buy their products.
• Lots of times, what they are selling is a
  lifestyle or an image, rather than the product.
• Here are some techniques/strategies

2

• Testimonial the endorsement of a product by a
  well-known person or organization.

3
Transfer relating the qualities of one idea to
those of another.

4
Plain folks Talking down to the audience in
order to appear to be one of them.
5
Bandwagon The suggestion that everyone is doing
it.

6
Snob Appeal The association of a product with a
desirable life.

7
Facts and Figures The implication that figures
and statistics prove a point beyond dispute.
8
Hidden Fears exploitation of an individuals
fears and insecurities.
9
Magic the implication that a products
effectiveness or benefits are scientifically
based.
two tablespoons of cauliflower, yet it contains
12 more saturated fat9 more sodium12 more
sugar4 less protein
10
Weasel words Use of vague qualifiers and or
disclaimers to mislead the consumer to think the
product is better than it is.

11
It makes you better
PowerBar Increase Your Performance
12
Consider the discrepancy between what the ad
promotes and what you actually get
13
Wendy's Chicken Club

14
KFC Famous Bowl
                                                
                                                
         

•     
• KFC Famous Bowl

15
Subway six-inch turkey breast and ham sub

•  

16
Wendy's Southwest Taco Salad
17
 
Wendy's Chicken Club
18
McDonald's Big Mac

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19
Taco Bell Nachos Bell Grande

20
Sources

• http//www.dirjournal.com/shopping-journal/food-ad
  vertisements-what-makes-us-buy-it/

• http//thewvsr.com/adsvsreality.htm

21
Food Stylist reveals some tricks in Food
Advertising
http//www.youtube.com/watch?vAwguD9ac-5A