For State and Local Associations

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For State and Local Associations Social Media
Strategy for NAIFA
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How NAIFA associations can use Social Networking
Every community is different and may use
different tools. This presentation will cover the
basics for using NAIFA-generated content on the
most popular social media platforms. Some
associations will use all of them, some may only
use one. NAIFA members and prospects already are
engaged in social networking every day in some
way. NAIFA must be part of the conversation on
the platforms our audience uses.
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LinkedIn

• LinkedIn is the worlds largest professional
  network, with over 120 million members and
  growing rapidly.
• It connects you to your trusted contacts and
  helps you exchange knowledge, ideas, and
  opportunities with a broader networkof
  professionals.
• LinkedIn Create a Group for the association
• The Group should be for NAIFA members only.
• Invite the members you already know, and check
  the group daily for inquiries from others.
• Check in on discussions at least once a day.

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LinkedIn
Some NAIFA LinkedIn Group Examples NAIFA
Greater Massachusetts NAIFA Chicago
Region NAIFA St. Louis
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Twitter

• Twitter Create an account under your name or the
  association name.
• Search for people and companies you know, and
  follow them.
• Tweet relevant news of the industry or the
  association.
• Comment on others tweets.
• Retweet others tweets, particularly if they come
  from a well-known, trusted source.

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Facebook
Create a Page for the association. Some
examples NAIFA-Missouri NAIFA-Texas NAIFA-Penn
sylvania Search for and friend your
professional contacts. Search for and like
other organization pages in the industry.
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Facebook
Post content to your pages Wall. Content can be
posted directly on your wall by pasting a link
into the status field. Like relevant content
from other sources. When you click the Like
button on a blog post, a news article or some
other piece of content, that content appears on
your wall. Check your page at least once a day
to respond to activity.
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Content
You dont have to create all the content! But
you do have to communicate the content. When you
post an article for discussion on any social
media, you are providing content for your
audience by showing them something relevant to
them. They may not have found it without
you. Just Click Almost every site and blog has
social media buttons. Stay logged into your
social media account, and when you read something
of interest to NAIFA, just click to add a
comment, share it, and start a conversation.
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Content
Association News Events Awards State and Local
Regulation Industry News Advisor Today
Blog NAIFA Blog NAIFA SmartBrief Other news
outlets and industry sources What do you read?
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General Dos and Donts for Social Media

• DO
• Start Conversations in your Group and encourage
  conversation or debate. Be topical. Respond to
  comments from others, and stayin context.
• Make your profile as complete as possible.
• Search for people you know and connect with
  them.
• Lead. Members and future members naturally will
  look to you as a NAIFA representative, an expert
  on the association and as a source for industry
  news.
• Pause before posting. If what youre about to
  write makes you uncomfortable, dont.
• Use your account for work. When you meet someone
  new, follow up with them by finding them on
  LinkedIn instead of email.
• Look for daily Network Updates when you log in.
  News about your contacts will appear there.
• Join other groups and participate.

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General Dos and Donts for Social Media

• DO NOT
• Be shy. Act as you would at a networking event,
  not a wedding.
• Spam. If you only post discussions and comments
  when promoting something, the audience will tune
  you out.
• Write to provoke or inflame.
• React, or overreact. You do not need to respond
  to every criticism or barb.
• Post emotionally. Social networking is a form of
  self-publishing.
• What you publish is yours, and your
  responsibility.
• Denigrate competitors or political adversaries of
  NAIFA positions.

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Other Sources
Social Media Wikipedia Glossary 101 Social
Media Terms Explained (HubSpot Blog)(This is
just one of many blogs with free advice on using
Social Media. We encourage you to discover
more.) LinkedIns Group Management Tutorial The
LinkedIn Blog Etiquette for LinkedIn (Penelope
Trunk Blog) NAIFA Blog Advisor Today Blog NAIFA
National LinkedIn Group NAIFA National on Facebook
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For State and Local Associations Social Media
Strategy for NAIFA