PPT For Local Search

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• 
  
• 
  Created By,

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• Importance
• Google, Yahoo, and the other search engines
• have revolutionized how we learn, how we
• collaborate, how we shop, and in general have
• helped billions of people around the world
• harness the full power of the internet.
• The importance of search can be
• gauged from the fact that 97 of
• consumers search for local businesses
• Online
• 69 of the searches are affected by geo or
  specified location
• 20 of the searches made on Google are for local
  information

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• Physical Address in the Searched City
• If there is no location specified, but the
  business has a local presence on the
• internet, then Google will limit listings
  displayed to those within the proximity
• of the person searching.

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• Accurate Categories
• It is important to have businesses listed in the
  categories they fit in. For
• example, a local dentist has to be in the dentist
  category on the Google Local
• Page. For those businesses that cater to specific
  or niche markets then it is
• important for them to have custom categories
  describing the type of business
• listed. Experts believe that the first category
  should be wide and the second
• category more specific.
• Proximity of Address to City Center
• Search engines often rank businesses according to
  their proximity to the City
• Centre. This centre is determined by the
  population or by the business centre
• of the city. On Google Maps, entering the name of
  the city will most likely
• display the City Centre as determined by Google.

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• Domain Authority of Website
• The domain of the website has to be relevant and
  commanding on the
• Google Local Page to be competitive against
  other competing domains. The
• domain authority of a website can be increased
  through the use of
• sanctioned SEO tactics.
• Quantity of Sanctioned Citations
• It is important for businesses to be listed in
  directories such as phone
• directories in order for Google to list these
  businesses as valid for the
• locations searched. For businesses to get the
  best out of this feature, data can
• be submitted to online data providers or
  directories.

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• City and State in Landing Page Title
• The business has to have the name of the city or
  state it is located in
• on the title page of its website. This address
  can be added to the
• business' website with little trouble.
• Authority of Structured Citations
• It is important for local businesses to have
  quality and specific directories as
• they are more commanding compared to general or
  vague directories.
• Area Code on Google Local Page
• Businesses can add their local area codes to the
  Google Local Page without
• much trouble. It is important for businesses to
  have these area codes
• specified as they make them stand out on searches
  more.

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• Number of Google Local Reviews
• Local businesses should have reviews submitted by
  people on the
• Google Local Page or other review websites such
  as Yelp. Experts
• believe that reviews on Google have the most
  influence. Although
• getting reviews from local consumers might be
  easy, getting reviews
• from qualified and professional people such as
  doctors might be
• difficult to achieve.

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• NAP Consistency
• The directories provided by the business such as
  the name, phone numbers,
• and addresses, should be in line with those
  provided on the Google Local
• Page. If the information provided is different
  from what it actually is, then
• people will have trouble contacting the business.
• Local search engine optimization is especially
  beneficial for small or home
• based businesses. It makes these businesses stand
  out without having to
• spend huge amounts of money on marketing. The
  lower costs associated with
• SEO is what enables these businesses to
  effectively compete with much larger
• businesses. Thanks to the internet, small or home
  based businesses are still
• alive and well in today's economy. Not only do
  these businesses allow the
• smooth running of the economy, but they also help
  contribute to the
• countrys overall GDP and employment rate.

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• Contact Us
• MAIN
  
  UK
• Todi Corners 32, Ezra Street
  73, Gladstone
  Avenue
• Suite 964, 9th Floor Kolkata 700 001
  Woodgreen, London
• INDIA.
  UK Pin
  N226LA.
  
• Phone [phone]
  Phone [phone]
• Fax [phone]
• NEW DELHI
  
  USA
• Ganesh Market, Naharpur
  14 Office Park Ct,
  Columbia,
• Rohini, Sec-7,
  SC 29223-5947
• New Delhi, INDIA.
  Phone [phone]
  9521
• Phone [phone]
• Sales sales.info_at_e-intellisense.com