Meeting

1
Meeting Digital Natives" on their Turf Career
Development Online

• A majority of todays college students are
  defined as digital natives, persons for whom
  digital technologies existed when they were born.
  In contrast, most career centers have limited
  digital presences and are predominantly staffed
  by digital immigrants. This workshop will explore
  how career center staffs can hold on to the
  traditional values and theories of career
  counseling while adapting to the ever new
  frontiers of the digital age.

2
Career Development Online

• Welcome Overview
• Learning Objectives
• What We Know
• Mediums Uses
• Recommendations for Implementation
• Questions Contact Information

3
Learning Objectives

• Understand that though mediums of service
  delivery will change constantly, the essence of
  what we do as career counselors remains the same.
• Learn about four digital avenues of service
  delivery, LinkedIn, online workshops, Twitter and
  Skype.
• Know enough information about the four avenues to
  be able to begin to evaluate and make
  recommendations to, or not to, implement on their
  home campus.
• Meet other professionals who immigrated into the
  digital world.

4
What We Know

• Far more than can be contained on one slide

5
Mediums Uses

• LinkedIn Networking
• Online Workshops/Webinars Educational Program
  Delivery
• Articulate
• GoToWebinar
• Twitter Marketing Education
• Skype Career Counseling

6
Recommendations Implementation

• Low Investment High Return
• Skype
• Medium Investment High Return
• LinkedIn
• High Investment () High Return
• Articulate 700
• GoToWebinar 99 month
• High Investment (time) Low Return
• Twitter

7
Questions?

• Primary Presenter
• Andrea Dine, Associate Director of Career
  Development, Hiatt Career Center, Brandeis
  University
• dine_at_brandeis.edu, 781-736-3620
• Contributors on Site
• Jane Pavese, Assistant Director of Career
  Development, Brandeis University
• Hillary Booker, Graduate Assistant _at_ Brandeis
  University, Northeastern University
• Virtual Contributors
• Jessica Paquin, Assistant Director of Academic
  Internships
• Meridith Apfelbaum, Assistant Director of Career
  Development for Alumni

8
Additional Resources

• Born Digital Understanding the First Generation
  of Digital Natives, Palfrey, John and Gasser,
  Urs, Basic Books, New York, NY, August 2008
• LinkedIn Career Services Webinar, LinkedIn, 2009
• LinkedIn '09 Grad Guide, LinkedIn, 2009
• FINALLY FIND OUT WHO LINKEDIN USERS ARE First
  study of member demographics shows site has moved
  beyond niche tool, Bulik, Beth Snyder,
  Advertising Age, November 10, 2008
• COLLEGE STUDENTS ARE TWITTER-LESS Millennials
  are not friending or tweeting about companies
  and brands as widely assumed," Cooper, William,
  Walter E. Griscti chapter of the Public Relations
  Student Society of America at the University of
  South Florida, Tampa, FL, APRIL 14, 2009
• Facebook Skype And Twitter Oh My, Web 2.0 for
  Teaching and Scholarship, http//www.slideshare.ne
  t/bnixon/facebook-skype-and-twitter-oh-my