Jim Brown

1
JOURNAL of RETAILING
Society for Marketing Advances November 3rd, 2006

• Jim Brown Rajiv Dant
• Co-Editors

2
Our Goals for the JR

• Continue to Increase the JRs Impact Factor
• Reinforce the Notion that the JR is a Broad-based
  Marketing Journal
• Heighten JRs Visibility
• Academia
• Practitioners
• News Media
• Continue to Increase Author-Friendliness

3
We Are Always Looking for Interesting
Insightful Papers
Problem-Based Research
Interesting Insightful
Method-Based Research
Theory-Based Research
4
We Are Well Established(Relative Standing)
Journal of Retailing Ranking

• 1. Journal of Marketing
• 2. Journal of Marketing Research
• 3. Journal of Consumer Research
• 4. Journal of Retailing
• 5. Journal of the Academy of
• Marketing Science
• 6. Marketing Science
• Source Hult, Neese, and Bashaw 1997

These rankings vary study by study.
5
We Cover A Broad Number of Topics(Content
Analysis 2001-2006)
And the winner is.
6
We Have A Good Turn Around Time

• New Manuscript Submissions
• 2002 117
• 2003 197
• 2004 165
• 2005 219
• 2006 192 Estimated

• Manuscripts
• Published
• 2002 22
• 2003 21
• 2004 24
• 2005 22
• 2006 31 Scheduled

Average Acceptance Rate 13 Mean Reviewer
turnaround 33 days
7
New Initiatives

• Periodic Invited Essays with Invited Commentaries
• Occasional Interviews with Leading Practitioners
• Full Text Initiatives
• Shortly full text will be available on ProQuest

8
How to Get Your Manuscript Desk Rejected

• Submit a Non-Academic Paper
• Submit a Purely Descriptive Paper
• Contribute Nothing New to
• Retailing Theories, or
• Retailing Research Methods
• Overlook Cross-Cultural Implications
• When Testing Existing Theories in Emerging Markets

9
We Want You to ...

• Choose the Journal of Retailing as your first
  option for submitting your best research on
  retailing and related topics.
• Continue to
• Encourage your Colleagues and Doctoral Students
  to Submit their Best Work to the JR
• Share with us your ideas for Growing the JRs
  Impact
• Thank You
• For your past support of the JR
• In advance for your future support of the JR