How to Set Up A Facebook Ad Campaign

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Before Setting Up Your Ad

• Have a clear understanding of the following
• Objective of your Ad WHY?
• Target Audience WHO?
• Ad WHAT?

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Setting Up FB Ad has 3-Steps or 3-Levels

• Campaign
• Ad Set
• Ad
• Campaign level set your Objective
• Ad Set level set your
• Target Audience
• Placement
• budget / scheduling
• Ad level add your
• Ad Copy
• Creative

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Interest Targeting

• Think About Your Customer Avatar
• What do they like
• What magazines they read
• What books they read
• What authority figures they follow
• What events they attend
• What communities they are a part of.

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Ad Copy

• Clearly explain WHY your offer is something your
  target customer needs.
• How would you convince a person in front of you
  to try your offer?
• How will it solve their problems.
• Before After (pain points and benefits).

BEFORE PAIN
AFTER BENEFITS
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Ad Creative

• Visual representation
• Stand out and Blend in
• Use complimentary contrasting colors
• Research for Relevant visuals
• Congruency

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Another Great Example
Anyone in their 20s will totally relate to this
Ad Creative
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Results

• Pick up few success metrics
• Results
• Cost per result
• Frequency

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Thank You!
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