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Marketing

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Marketing Quiz #9 1. This element of the promotional mix is often seen as more credible a. Advertising b. Sales Promotion c. Public Relations d. – PowerPoint PPT presentation

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Title: Marketing


1
Marketing
  • Quiz 9

2
  • 1. This element of the promotional mix is often
    seen as more credible
  • a. Advertising
  • b. Sales Promotion
  • c. Public Relations
  • d. Personal Selling
  • e. Direct marketing

3
  • 2. This element of the promotional mix takes a
    bigger role in marketing to businesses than to
    consumers
  • a. Advertising
  • b. Sales Promotion
  • c. Public Relations
  • d. Personal Selling
  • e. Direct marketing

4
3. Which company wants to be the dullest story
in America?
  1. PG
  2. Unilever
  3. Dial
  4. Irish Spring

5
4. The food tasting booths at Costco are an
example of
  • a. Cash Refunds
  • b. Price Packs
  • c. Premiums
  • d. Advertising Specialties
  • e. POP Promotions

6
5. Most retailers do a good job recruiting and
training part-time sales people
  • a. TRUE
  • b. FALSE

7
  • 6. Which of the following is NOT one of the
    benefits to the buyer of direct marketing?
  • it is convenient
  • it is easy private
  • it provides limited product assortment
  • it provides an abundance of information

8
7. Dunkin Donuts beginning to sell gourmet
coffees should be seen by Starbucks as a
  1. Strength
  2. Weakness
  3. Opportunity
  4. Threat

9
8. Which of the following is NOT part of the same
strategic group?
  • Song
  • Southwest
  • Continental
  • Jet Blue

10
9. For more than 30 years, _________ has
dominated the microprocessor market.
  1. IBM
  2. Intel
  3. Compaq
  4. Microsoft

11
10. Our third mid-term
  • a. is June 8th at 730 in Withycombe 109
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