The%20Value%20of%20Public%20Awareness%20Programs

1
The Value of Public Awareness Programs

• Pipeline Safety Trust Conference
• Bill Stephens, Enbridge
• November 20, 2008

2
ACME Pipeline Company brochures and cover
letters

• 300,000

3
Postage, handling, documentation

• 120,000

4
Call 811 refrigerator magnets

• 20,000

5
Liaison training for excavators and emergency
officials

• 200,000

6
Keeping people safe near pipelines

• PRICELESS!!!

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Enbridge in the U.S.

• Enbridge Energy Company, Inc. operates most
  Enbridge assets in the U.S.
• Liquids pipelines business delivers about 11
  percent of total U.S. crude oil imports (1.9
  million bpd)
• 11,500 miles of natural gas gathering and
  transmission lines, 23 processing plants and 10
  treating plants

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The challenge

• EIA predicts continued growing demand for oil and
  gas.
• But not everyone wants wants energy facilities on
  his or her property.
• So how does the industry get energy products to
  U.S. markets?

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Pipelines

• Pipelines are the safest and most viable mode of
  transporting petroleum, petroleum products and
  natural gas in the quantity that Americans demand
  them.
• Pipelines offer efficiency as well as safety
  advantages over rail, ship and truck
  transportation of oil and gas products, on a
  volume basis.

10
Pipelines arent perfect

• No energy transportation system is risk free.

11
But pipeline risks are decreasing

• Better monitoring
• Improved pipeline testing tools
• Enhanced maintenance procedures
• More vigilance to environmental protection
• Increased interest from the public

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and performance is improving

• Analysis by the Department of Transportation
  (DOT) indicates pipeline incident frequency
  continues to decline.

13
Meanwhile

• The industry continues to promote awareness and
  safe behaviors around pipelines.

14
PA history

• Pre-2006 Two sentences in the Code of Federal
  Regulations, parts 195 (liquids) and 192 (natural
  gas)
• In 2006, the CFR entry was expanded to about a
  page and adopted by reference API Recommended
  Practice 1162
• RP 1162 provides guidance on communicating with
  four types of stakeholder audiences

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Stakeholder audiences

• Affected public
• Emergency officials
• Local public officials
• Excavators

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Public awareness is much more than direct mail

• Personal contact
• Electronic communication
• Training
• Advertising
• Specialty advertising
• Information, education items
• Pipeline marker signs
• One-Call Center outreach
• Operator websites
• School programs
• Meetings, exhibits, festivals

17
A tale of two systems

• Gathering pipeline systems v. transmission
  pipeline systems

18
Transmission
19
Gathering
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PA in 2008

• Approaching end of first two-year cycle to
  communicate with affected public
• Halfway through the first term to survey
  stakeholder audiences
• API requires five-year reviews of RPs, and that
  process has started

21
Public Awareness Benefits

• Early feedback from stakeholders shows pipeline
  PA is growing
• This helps us to do a better job at implementing,
  documenting and evaluating our programs
• Industry, regulatory agencies, and interested
  public are collaborating to increase knowledge
  about pipeline operations and safety

22
Public Awareness Challenges

• Competition for peoples time and attention
• Cost pressures and budget limits
• Other challenges
• language, reach, communication modes, transient
  laborers, stakeholder turnover

23
Final Thoughts

• PA is important
• Always looking to improve
• The goal is effective communication
• We appreciate your ideas