Welcome to the

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Rob Thorburn Chairman Scenic Caves Nature
Adventures on behalf of the Georgian Bay
Destination Development Partnership
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Tourism Industry

• 2 Trillion in sales world wide
• Goal 50 billion in Canada

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Destination Marketing

• Creating ICONS within the province
• 7 regions

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Georgian Bay ICON ?

• Scenic Beauty
• Windswept pines
• Majestic towering cliffs
• Endless beaches
• Clear blue water

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Georgian Bay ICON ?

• Natural Attractions
• 2 UNESCO World Biosphere Reserves
• Niagara Escarpment
• 30,000 Islands
• Canadas Longest Footpath Bruce Trail
• Best Freshwater Boating
• Deepest Freshwater Harbour Parry Sound
• 2000 km of shoreline entirely in Ontario
• Worlds Longest Freshwater Beach Wasaga Beach
• Worlds Largest Freshwater Island Manitoulin

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DMOs Bruce County Tourism Grey County
Tourism Georgian Triangle Tourist
Association Town of Wasaga Beach Southern
Georgian Bay Chamber of Commerce Georgian Bay
Country Sudbury Tourism Rainbow Country Travel
Association Manitoulin Tourism Association
Industry Scenic Caves Nature Adventures Blue
Mountain LAMBAC Owen Sound Transportation
Company (Chi-Cheemaun) Parks Canada Ontario
Parks Ministry of Tourism Ministry of Northern
Development Mines

• Partners

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Goal and Objective

• To develop, position and communicate Georgian Bay
  as an ICON tourism destination in Ontario
  thereby enhancing economic and community benefits
  while respecting local traditions and environment.

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How did we get here?

• 2006 - Ministry of Tourism IDO 45,000
• OTMP Great Drive
• DMO Tourism Expertise
• Project Manager
• 2007 Partners 22,500
• 2007/08 Ministry of Tourism IDO 60,000

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5 Tours

• Motorcycle Tour
• Best Roads
• Stops along the way
• Motorcycle friendly accommodations restaurants

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5 Tours

• RV Tour
• Best Places to RV
• Amenities
• Facilities

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5 Tours

• Beach Tour
• Best Georgian Bay Beaches
• Family Friendly Accomodations Restaurants

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5 Tours

• Lighthouse Marine Heritage Tour
• 20 Lighthouses
• 32 Marine Heritage Attractions
• Accommodations Restaurants
• Mature Market

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5 Tours

• Scenic Vistas
• Scenic vista
• Stops around the Bay

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2 Product Packages

• Outdoor Adventure
• Best Outdoor Adventure Opportunities
• Do-it-yourself, or
• Guided

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2 Product Packages

• Top Ten
• Things To See Do
• in each region around the Bay

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www.visitgeorgianbay.com
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Letters of Support

• Manitoulin Island GABE WILLIAMSON, CAO
• City of Greater Sudbury JOHN RODRIGUEZ, MAYOR
• Rainbow Country Travel Association DONNA
  GRAZIOTTO, PRESIDENT
• Parry Sound Area CHRISTINE KING, GEORGIAN BAY
  COUNTRY
• Town of Midland JAMES DOWNER, MAYOR
• Town of Penetanguishene ANITA DUBEAU, MAYOR
• Town of Wasaga Beach CAL PATTERSON, MAYOR
• County of Simcoe JANE SINCLAIR, GENERAL MANAGER
• Town of Collingwood CHRIS CARRIER, MAYOR
• Town of The Blue Mountains ELLEN ANDERSON,
  MAYOR
• Blue Mountain/Intrawest BEV PHILP, VP SALES
  MARKETING
• Scenic Caves Nature Adventures ROB THORBURN,
  CHAIRMAN
• Owen Sound Transportation Company IAN DEAN,
  MANAGER OPERATIONS ADMIN
• Corporation of the County of Grey BOB PRINGLE,
  WARDEN
• Bruce County CHRIS LAFOREST, DIRECTOR ECONOMIC
  DEVELOPMENT

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How can you get involved?

• Support
• Educate
• Discussions with your DMO committee representative

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Questions?

• DMO Representatives
• Bruce County - CHRIS HUGHES
• Grey County BRYAN PLUMSTEAD
• Georgian Triangle Tourist Association NANCY
  KINDLER
• Town of Wasaga Beach BONNIE SMITH
• Southern Georgian Bay Chamberof Commerce
  DENISE HAYES
• Georgian Bay Country CHRISTINE KING
• Sudbury Tourism MEREDITH ARMSTRONG
• Rainbow Country Travel Association DONNA MACLEOD

• Manitoulin Tourism Association JENNIFER SAYYAE
• Industry Representatives
• Scenic Caves Nature Adventures ROB THORBURN
• Blue Mountain DON BRADEN
• Lambac JOHN HODDER
• Owen Sound Transportation Company IAN DEAN
• Parks Canada DON WILKES
• Ontario Parks CHRIS TOMSETT