??????(Strategic Goals

1
? 5 ?

• ????????

2

• ??????(Strategic Goals Objectives)???????????????
  ??????????????????????????????????????(Strategic
  Guidance)???????

3
????????????????????????(Strategic Management
Focus)

• ????????????
• ????????????
• ????????????

4
?5-1 ???????
5
????????????????

• 1.??????(Vision)
• 2.??????(Mission)
• 3.????????(Goals)
• 4.????????(Objectives)
• 5.????????(PEST)
• 6.????????(SWOT)
• 7.??????

6

• 8.??????
• 9.????
• 10.??
• 11.????????
• 12.?????
• 13.???????
• 14.??????(Evaluating Stratrgics Performances)

7
?5-2 ??????
8
lt????????????gt

• ????????????(???????????KSF)
• ???
• 1. ?????????,??????????????????????
• 2.??????????,???????????????????????????????

9

• ???
• 1.??????????????????????(Innovation)????(Creativit
  y)??????????????(Low Cost Leadership Strategy
  )??????(Differentiation Strategy)?????(Focus
  Strategy)?

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• 2.????????(Turnaround Strategy)???????(Information
  Appliances )???????
• 3.???????????????????????????(Strategics Business
  Unit/SBU)??????

11

• ????
• 1.?????????????(Strategics Focus
  Management)????????????????
• 2.???????????(????)??CEO??????????

12

• 3.?????????????????KSF???????????????????
• 4.???????????IT????????????????????
• 5.????????????????????????????????????????????????
  ??????????????(Sustainable Competitive Advantages)

13

• ???????(First Strategic Performances)??(Integrati
  on or Alignment),??????????(??????????????????????
  ???)???????(Strategic Execution)?

14

• ???????(Second Strategic Performances)????,??????
  ?(Focus Strategy),????????????????????(Rollout
  Strategy)??????(Repositioning Strategy)?

15

• ???????(Third Strategic Performances)????(Value
  Creation),??????????????????,?????????????????(Val
  ue Chain for Customer Relation)?

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• ???????(Fourth Strategic Performances)?????(Balan
  ced Score Card),?????????????????,??????

17

• ???????(Fifth Strategic Performances)?????????????
  ??(Operational Process),??????????(Business
  Process Reengineering)?????(Turnaround
  Management)/????(Transformation
  Strategics),?????????(Change Management)??????

18
?5-3 ??????????????
19
?5-4
20
?5-5